Sales & Marketing Director

NPAworldwide; Jakarta Pusat; On-site; IDR 500,000,000 - 800,000,000; Full time

Job summary

NPAworldwide seeks a dynamic Head of Sales & Marketing to drive growth in the Hajj, Umrah, and travel sector. You will lead strategy across sales, marketing, branding, and PR to strengthen market position.

You will develop lead-generation channels, optimize pricing, and oversee the end-to-end customer journey, ensuring strong loyalty and revenue growth through strategic partnerships and team leadership.

Qualifications

• Bachelor's degree in Business, Management, Marketing, or a related field; a Masters degree is an advantage.
• 57 years of relevant experience in the tour & travel industry, with strong exposure to the Hajj and Umrah travel sector.
• Proven experience in sales, marketing, business development, and revenue growth.
• Strong strategic thinking, market analysis, and data-driven decision-making capabilities.
• Strong leadership skills with experience managing and developing commercial teams.
• Excellent negotiation, communication, and business partnership skills.
• Target-oriented, commercially minded, and comfortable working with measurable KPIs.
• Fluent spoken and written English is required; Arabic language capability will be an advantage.

Responsibilities

• Lead the overall sales, marketing, branding, and PR strategy for Hajj, Umrah, and travel.
• Develop and execute lead-generation strategies through digital marketing, partnerships, events, and referrals.
• Create innovative marketing programs to increase lead conversion and customer acquisition.
• Develop competitive pricing strategies for Hajj, Umrah, and travel packages.
• Oversee the entire sales process and lead conversion to meet targets.
• Ensure an effective customer journey from enquiry to post-sales engagement and retention.
• Identify and develop strategic partnerships and new business opportunities.
• Lead, coach, and evaluate the Sales & Marketing team to achieve revenue targets.
• Monitor market trends, customer behavior, competitors, and sales performance for data-driven decisions.
• Prepare and present regular sales, marketing, and commercial reports to senior management.

Skills

Sales experience

Marketing experience

Business development

Strategic thinking

Market analysis

Data-driven decisions

Leadership

Negotiation

Communication

Partnerships

KPI management

English fluency

Arabic language advantage

Education

Bachelor's degree in Business, Management, Marketing

Master's degree (advantage)

Job description

Key Responsibilities

• Lead the overall sales, marketing, branding, and PR strategy to strengthen the companys position in the Hajj, Umrah, and travel industry.

Job Description

• Lead the overall sales, marketing, branding, and PR strategy to strengthen the companys position in the Hajj, Umrah, and travel industry.
• Develop and execute effective lead-generation strategies through digital marketing, partnerships, events, referral programs, and other relevant channels.
• Create innovative marketing and promotional programs to increase lead conversion and customer acquisition.
• Develop competitive and profitable pricing strategies for Hajj, Umrah, and travel packages.
• Oversee the entire sales process and lead conversion activities to achieve agreed sales and closing targets.
• Ensure an effective customer journey from initial enquiry and registration through post-sales engagement and retention, with a strong focus on customer satisfaction and loyalty.
• Identify and develop strategic partnerships and new business opportunities to expand market reach.
• Lead, coach, and evaluate the Sales & Marketing team to achieve annual revenue and commercial targets.
• Monitor market trends, customer behaviour, competitors, and sales performance to support data-driven business decisions.
• Prepare and present regular sales, marketing, and commercial performance reports to senior management.

Qualifications

• Bachelors degree in Business, Management, Marketing, or a related field; a Masters degree is an advantage.
• Minimum 57 years of relevant experience in the tour & travel industry, with strong exposure to the Hajj and Umrah travel sector.
• Proven experience in sales, marketing, business development, and revenue growth.
• Strong strategic thinking, market analysis, and data-driven decision-making capabilities.
• Strong leadership skills with experience managing and developing commercial teams.
• Excellent negotiation, communication, and business partnership skills.
• Target-oriented, commercially minded, and comfortable working with measurable KPIs.
• Fluent spoken and written English is required; Arabic language capability will be an advantage.

Why Is This a Great Opportunity

3 Reasons to Apply

• Take ownership of the sales and marketing direction of an established Hajj & Umrah travel business and play a key role in its future growth.
• Lead initiatives across branding, digital marketing, partnerships, customer acquisition, and revenue development, with the opportunity to make a measurable commercial impact.
• Combine your commercial expertise with an industry that helps customers undertake one of the most important spiritual journeys of their lives.