Sales Manager (Industrial Welding Equipment)

PT Talenta Eksekutif Asia (Matcha Talent); Jakarta Pusat; On-site; IDR 350,000,000 - 700,000,000; Full time

Job summary

PT Talenta Eksekutif Asia (Matcha Talent) is seeking a Sales Manager in Jakarta/West Java to drive revenue growth for capital machinery. You will lead a local sales team, manage complex deals from technical discovery to closure, and bridge application engineering with commercial negotiations to deliver ROI-driven solutions.

Candidates should have 5+ years in B2B industrial equipment sales, strong knowledge of fiber laser and welding equipment, and a solid network with factory owners and plant

Qualifications

• 5+ years of B2B technical sales in industrial machinery.
• Experience leading sales teams and managing complex deals.
• Hands-on familiarity with fiber laser and welding equipment.
• Strong network with factory owners and production managers across Jakarta/West Java.

Responsibilities

• Territory strategy and pipeline execution.
• Technical discovery and consultative selling.
• Key account management and end-to-end deal closure.
• Sales team leadership and coaching.

Skills

Lead revenue growth

B2B technical sales

Team leadership

ROI & business case

Territorial knowledge Jakarta/WestJava

Education

Bachelor's degree in Mechanical/Electrical/Industrial Eng or Business

Tools

Fiber laser cutting machinery

CNC sheet metal processing

Industrial arc welding equipment (MIG/TIG)

Job description

Our client is a premier, well-established industrial equipment solutions provider founded in 2000. With over two decades of technical expertise, our client specializes in delivering high-performance welding, metal cutting, and industrial automation technology to Indonesia’s expanding manufacturing, fabrication, and heavy infrastructure sectors.

The company is widely recognized for its deep application engineering knowledge, responsive after-sales service, and long-term strategic partnerships with leading international machinery brands, including Bodor Laser, Megmeet Welding, Fronius, and other global automation leaders.

Serving critical industrial verticals, including automotive manufacturing, sheet metal fabrication, heavy machinery, structural steel construction, and energy infrastructure, the company offers an end-to-end service ecosystem comprising capital equipment sales, technical application consulting, custom equipment demonstrations, and dedicated post-installation support, while being supported by a strong regional footprint in key industrial hubs like Surabaya and West Java, they remain a trusted partner in driving operational efficiency and manufacturing advancement across Indonesia.

Job Role:

The Sales Manager is a hands-on technical sales leader responsible for driving revenue growth, pipeline execution, and market penetration for our client’s capital machinery portfolio across Jakarta and West Java’s industrial corridors, including Jakarta, Bekasi, Cikarang, Karawang, Bandung, and surrounding West Java industrial areas.

As the lead revenue driver, you will lead and mentor a localized sales team while personally driving strategic, complex capital equipment deals from technical discovery to contract closure and delivery handover, as well as bridging technical application engineering with commercial negotiation, helping factory owners, plant managers, and engineering heads understand their production bottlenecks, evaluate ROI, and deploy optimal machinery solutions.

Products Sold & Brand Portfolio:

Primary Focus — Fiber Laser Cutting Systems: High-precision, high-wattage fiber laser cutting machinery (featuring Bodor Laser as the flagship brand) used for sheet metal, plate, and tube/pipe processing.

Secondary Focus — Industrial Welding Equipment: Advanced industrial arc, MIG/TIG, and digital welding machinery (featuring Megmeet Welding and related high-end welding lines).

Complementary Solutions: CNC sheet metal processing tools, automation accessories, and technical application systems.

Target Customers & Market Segments:

Primary Target Businesses: Sheet metal fabrication shops, job shops, steel service centers, and custom metal fabricators. Industrial Sectors: Automotive

Tier 1 & Tier 2 suppliers, heavy machinery/equipment manufacturers, structural steel & construction companies, shipbuilding, energy & pressure vessel manufacturers, and industrial furniture producers.

Key Decision-Maker Personas: Factory Owners / Founders, Managing Directors, General Managers, Plant/Production Managers, Chief Engineers, and Procurement Heads.

Key Responsibilities:

Territory Strategy & Pipeline Execution

Technical Discovery & Consultative Solution Selling

Key Account Management & End-to-End Deal Closure

Sales Team Leadership & Coaching

Candidate Requirements:

Education: Bachelor’s degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, Business, or a related field (an engineering degree is helpful, but proven technical machinery sales performance is prioritized).

Experience:

Minimum 5+ years of successful B2B technical sales experience in industrial machinery, production equipment, heavy capital goods, or complex B2B engineering solutions, with at least the last 2–3 years in managerial capacity.

Hands-on familiarity with fiber laser cutting machinery, CNC sheet metal processing, or industrial arc/MIG/TIG welding equipment.

Direct experience or familiarity with major machinery brands (e.g., Bodor, Megmeet, Trumpf, Bystronic, Amada, Salvagnini, Fronius, Han's Laser, or similar) is a major advantage.

Territorial Knowledge: Strong, existing network among factory owners, production managers, and fabricators across Jakarta and the West Java industrial belt (Bekasi, Cikarang, Karawang, Purwakarta, Bandung).

Core Technical Competencies:

Ability to read technical drawings, understand metal fabrication production workflows, and translate customer manufacturing needs into equipment payback or ROI proposals.

Proven track record in managing multi-stakeholder decision-making units (Owner + Plant Manager + Chief Engineer + Purchasing).

Location & Mobility: Based in or willing to commute daily to Kedoya, West Jakarta, with full willingness to travel regularly across West Java for factory site visits and client meetings.

Language Skills: Good conversational and technical English skills for reading machinery specifications, participating in brand vendor training, and internal management reporting.

Basic Information:

Location: Jakarta Barat

Industry: Manufacturing (Industrial Machinery & Equipment)

Business Line: High-Precision Laser Cutting Systems, Welding Equipment & Factory Automation Solutions

Function: B2B Technical Sales Management, Key Account Management & Territory Expansion

Level: Manager

Reporting Line: Director

Working Arrangement: On Site with Frequent Customer Visits

Working Hours: Monday to Friday