SALES MANAGER - GENERAL TRADE

PT. Lasallefood Indonesia; Jawa Barat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

PT. Lasallefood Indonesia is seeking a dynamic Sales Manager for the General Trade channel to lead sales across multiple retail sites in the JABODETABEK area.

You will drive revenue growth by designing and executing effective trade strategies and strengthening partnerships with key retailers. The ideal candidate has 5+ years of sales leadership experience in retail/CPG, strong data analysis and forecasting skills, and the ability to travel regularly across West Java.

Qualifications

• 5+ years of experience in Sales Management in retail/CPG.
• Proven track record of meeting targets and growing revenue.
• Strong leadership, staff development, and cross-functional collaboration.
• Knowledge of Indonesian retail market and general trade networks.
• Excellent Indonesian and English communication.
• Willingness to travel frequently across West Java.

Responsibilities

• Oversee sales performance across multiple general trade sites in JABODETABEK.
• Develop and implement sales strategies to drive growth.
• Build and manage relationships with retail partners.
• Monitor KPIs, analyze data, and report to Senior Management.
• Identify market opportunities and respond to trends.
• Ensure compliance with company policies across sites.

Skills

Sales management

Leadership

Data analysis

Forecasting

English

Job description

About us

PT. Lasallefood Indonesia / PT. Mitra Sarana Purnama is a leading player in the retail and consumer products sector, dedicated to delivering quality products and exceptional service to our customers across Indonesia. We pride ourselves on our commitment to innovation, customer satisfaction, and building strong relationships with our retail partners. Our dynamic team is driven by a passion for excellence and a shared vision of growth and success in the competitive retail landscape.

About the role

We are seeking a dynamic and results-driven Sales Manager - General Trade to join our team. This is a full-time position that plays a crucial strategic role in driving sales performance across multiple retail sites and managing our general trade channel. As Sales Manager, you will be responsible for overseeing sales operations, developing strong relationships with retail partners, and implementing effective sales strategies to achieve and exceed targets.

Key responsibilities

Manage and oversee sales performance across multiple general trade retail locations within the JABODETABEK.

Develop and implement effective sales strategies to drive revenue growth and market penetration.

Build and maintain strong relationships with retail partners.

Monitor sales metrics, analyse performance data, and prepare regular reports for Senior Management

Identify market opportunities and emerging trends to capitalise on competitive advantages.

Address customer concerns and resolve any issues promptly to maintain strong partnerships.

Ensure compliance with company policies, procedures, and industry regulations across all retail sites.

What we're looking for

Proven experience of 5+ years in Sales Management, preferably in the retail and consumer products sector.

Strong track record of achieving and exceeding sales targets and driving revenue growth.

Excellent leadership and team management skills with the ability to motivate and develop staff.

Knowledge of the Indonesian retail market and general trade distribution networks.

Proficiency in data analysis, sales forecasting, and performance reporting.

Strong organisational and problem-solving skills with the ability to manage multiple priorities.

Excellent communication skills in both Indonesian and English.

Willingness to travel frequently across the West Java region.

Familiarity with consumer goods, FMCG products, or related industry sectors is highly desirable.