Regional Crm Manager

Lever, Inc.; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. This role owns the regional CRM strategy, from designing campaigns to scaling best practices across markets, with close partnership to Product, Data, and Tech.

You will lead performance reviews, mentor junior marketers, and champion AI-enabled experimentation to improve engagement and retention in a fast-growing environment.

Qualifications

• 5 to 8 years of relevant experience in CRM or lifecycle marketing.
• Proven track record leading CRM initiatives across multiple markets.
• Strategic thinker who can design data-driven campaigns and still code/execute when needed.
• Proficient with CRM platforms and marketing automation tools.
• Advanced analytics skills and strong stakeholder management.
• Highly organized, proactive leader in fast-growing environments.
• Familiarity with AI tools to improve workflows and productivity.

Responsibilities

• Own the regional CRM strategy across 13 markets and drive engagement.
• Hands-on: design and launch campaigns, build segmentation, optimize flows.
• Establish best practices and playbooks scalable across markets.
• Partner with Product, Data, and Tech to architect CRM tooling and automation.
• Lead regional performance reviews, analyze cohorts, translate insights to actions.
• Mentor junior marketers and transfer CRM/B2C expertise to the team.
• Champion experimentation, pilot new tactics, measure rigorously, scale winners.
• Build influence with marketing, product, and commercial leadership.

Skills

CRM strategy

Lifecycle marketing

Campaign design

Data analytics

Marketing automation

Stakeholder mgmt

AI competency

Cross-market leadership

Experimentation

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

What You'll Own

• Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
• Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
• Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
• Partner with Product, Data, and Tech to architect CRM tooling and automation
• Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
• Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
• Champion experimentation — pilot new tactics, measure rigorously, scale winners.
• Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.

Essentials to Succeed

• 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.