Quaker Trade Marketing Manager

PepsiCo Inc.; Maluku; Sur place; IDR 300 000 000 - 420 000 000; Plein temps

Résumé du poste

PepsiCo Indonesia is seeking a marketing leader to drive the Quaker brand portfolio, translating brand strategies into channel and category programs to grow volume and market share. You will work with the Commercial and Marketing Lead to plan and execute activations that bring PepsiCo's in-store picture to life across channels and categories.

In this role you will build annual plans, manage Joint Business Plans and AOPs, nurture key customer partnerships, and monitor trade promotions.

Qualifications

• Bachelor's degree or higher in Marketing/Business or related field.
• Strong analytical skills with ability to work with numbers and derive insights.
• Proven ability to lead projects and manage cross-functional teams.

Responsabilités

• Grow Volume and Distribution by building a strong year plan to deliver Quaker's annual sales target.
• Facilitate Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal teams.
• Lead end-to-end Quaker responsibilities and engage with local customers during bids.
• Strengthen customer relationships throughout contracts to drive renewals.
• Improve Quaker brand visibility with key customers in collaboration with Trade Marketing and Marketing leads.
• Monitor trade promotions: calendar creation, evaluation, and action planning.
• Lead Shopper Marketing initiatives, merchandising strategy and planogram solutions aligned with brand objectives.
• Track sales progress and provide feedback to improve future plans.

Connaissances

Marketing fundamentals

Analytical skills

Project management

Communication skills

FMCG knowledge

University degree in Marketing/Busines

Formation

University degree in Marketing/Business

Description du poste

Overview

Build strong year plan to deliver the annual quaker sales volume target.

• To manage end-to-end Marketing for Quaker Brand Portfolio in Indonesia by executing winning brand activation programs working closely with the Commercial and Marketing Lead.
• To translate Quaker brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo's in-store picture of success per channel, per product category

Responsibilities

Grow Volume and Distribution

• Build strong year plan to deliver the annual sales volume target of Quaker which include trade activities related and distribution drive initiatives.
• Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
• Assume overall responsibilities for Quaker
• Be fully engaged from the initial stage of deal for local customer pitch (preparing for bidding proposals and participating in bidding together with Quaker Commercial Head
• Keep building up strong relationship by wiring with the key customers during the whole contract period to extend the contract.
• Improve Quaker brand visibilities in key customers working together with Head of Trade Marketing

Monitor Trade Promotion Executing Plans

• Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
• Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
• Comply with PEP control processes for Trade Spends
• Collect and provide the promotion results (sales results and feedback) to CDT to improve future plans
• Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT

Tracking Sales Promotion results with Distributor

• Review sales progress vs objective in monthly internal team meetings of the assigned channel by collecting sales data once a month.
• Collect/share customer/distributor feedback and market intelligence in MU weekly/monthly meetings and propose necessary actions to take.
• Provide the reports/data requested by the region or leaders.
• Leverage, activate and align business objectives with Quaker Commercial Lead to achieve the goal.

Qualifications

1. University degree, Marketing/Business degree is a preference
2. 7 - 9 years relevant work experience in an FMCG environment
3. Knowledge of Marketing Fundamentals is a must (Knowledge of channel/ category/ shopper markeeting)
4. Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
5. Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation
6. Communication Skills - Can present data/insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings)