Public Relations, SeaBank

SeaBank Indonesia; Jakarta Pusat; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

SeaBank Indonesia mencari profesional PR untuk merancang dan mengeksekusi strategi komunikasi yang membangun reputasi, kredibilitas, dan kesadaran merek di pasar Indonesia.

Anda akan menulis siaran pers, melakukan pitching media, memantau tren media nasional, merespons krisis, serta menyiapkan materi komunikasi untuk eksekutif. Pengalaman di bank/agen atau sebagai jurnalis dibutuhkan.

Qualifications

• Gelar Sarjana di bidang yang relevan seperti Jurnalistik, Public Relations, Komunikasi, atau sejenisnya.
• Pengalaman kerja minimal 2 tahun sebagai PR di bank, agen, atau perusahaan, atau 2 tahun pengalaman sebagai reporter media massa.

Responsibilities

• Mengembangkan dan mengeksekusi strategi komunikasi untuk membangun reputasi merek di pasar Indonesia.
• Menulis dan menyebarkan siaran pers serta melakukan pitching ke media nasional terkemuka.
• Memantau media harian terkait SeaBank, pesaing, dan tren industri digital banking.
• Menangani respons krisis secara proaktif untuk menghindari eskalasi isu reputasi.
• Mengembangkan pesan kunci agar fitur finansial kompleks mudah dipahami publik umum.
• Dukung publikasi materi untuk inisiatif pemasaran dan CSR.
• Menyusun talking points, pidato, dan briefing untuk eksekutif tingkat C sebelum wawancara media.

Skills

Public relations

Media relations

Writing

Crisis management

Communication skills

Education

Bachelor’s degree (S1) in Journalism or related field

Job description

Deskripsi Pekerjaan

• Responsible for developing and executing communication strategies that build our brand reputation, credibility, and awareness in the Indonesian market
• Draft and distribute press releases according to our communications pipeline & conduct media pitching to secure coverage in top-tier national financial, business, and technology media
• Perform daily media monitoring of SeaBank, competitors, and trends in the digital banking industry
• Draft timely responses (FAQs, Q&As, and official statements) to address issues or crises & proactively identify potential reputational risks to prevent issues from escalating
• Develop key messaging that translates complex financial features into accessible content for the general public
• Support publication materials for marketing and CSR initiatives
• Prepare talking points, speeches, and briefing documents for C-level management ahead of media interviews

Persyaratan

• Bachelor’s degree (S1) in Journalism, Communication, Public Relations, International Relations, Economics, Management, Law, or a related field
• Minimum of 2 years work experience as a PR professional in a bank, agency, or corporate setting OR 2 years of experience as a reporter for print, TV, or online media
• Strong understanding of the national media landscape and future media trends
• Proficiency in writing both straight news and feature articles
• Exceptional interpersonal communication and networking abilities.