Promotion Producer

Talent Search Recruitment Consultant; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Our client, a diversified Japanese retail multinational company, is seeking a creative Promotion Producer to plan and execute integrated promotional campaigns for theatrical and OTT releases.

This role covers social media, digital marketing, PR, events, and media coordination, working closely with the Distribution Manager to drive business results. Ideal candidates have experience with Asian content and integrated campaigns for cinema or streaming platforms.

Qualifications

• Experience in promotion or marketing within film, entertainment, or media.
• Experience producing events such as press conferences, screenings, and exhibitions.
• Practical knowledge of social media and digital marketing including KPI setup and analytics.
• Experience with media companies, PR agencies, and influencers.
• Strong multitasking and project management abilities.
• Ideal candidates: experience promoting Asian content including anime and films; integrated campaigns for cinema or OTT; coordinating with Japanese rights holders; basic graphic design and video editing; network with film writers and critics.

Responsibilities

• Plan and execute 360 promotional campaigns for each release title.
• Organize press conferences, premieres, exhibitions, and screenings.
• Develop content strategies and KPIs for social media platforms.
• Build relationships with film critics, influencers, and media partners.
• Coordinate promotional activities with talents, directors, and overseas guests.
• Manage external partners including agencies and production houses.
• Develop budgets, analyze performance, and report findings.
• Approve promotional materials with rights holders and the Distribution Manager.
• Monitor competitors and market trends to improve campaigns.

Skills

Event production

Campaign planning

Social media management

PR coordination

Media relations

Budget management

Vendor management

Project coordination

Tools

Adobe Creative Suite

Social media analytics

PR software

Job description

Our client is a diversified Japanese retail multinational company. As their entertainment business, they operate one of the largest cinema complexes in Japan. In the past few years they've been expanding across Southeast Asia.

About the Role

Our Client is seeking acreative Promotion Producer to plan and execute integrated promotional campaigns for theatrical and OTT releases. This role covers social media, digital marketing, PR, events, and media coordination, working closely with the Distribution Manager to achieve business goals.

Key Responsibilities

• Plan and execute integrated 360 promotional campaigns for each release title.
• Organize and manage press conferences, premieres, exhibitions, and screening events.
• Develop content strategies and manage KPIs for social media platforms including Instagram, TikTok, YouTube, and X.
• Build and maintain relationships with film critics, influencers, and media partners.
• Coordinate promotional activities involving talents, voice actors, directors, and overseas guests.
• Manage external partners including advertising agencies, production houses, and design teams.
• Develop and manage promotional budgets, performance analysis, and reporting.
• Manage approval workflows for promotional materials with the Distribution Manager and rights holders.
• Monitor competitor campaigns and market trends to improve promotional proposals.

Key Requirements

• Experience in promotion or marketing within the film, entertainment, or media industry.
• Experience producing events such as press releases, screenings, and exhibitions.
• Practical knowledge of social media and digital marketing including KPI setup and analytics.
• Experience working with media companies, PR agencies, and influencers.
• Strong multitasking and project management abilities.
• Ideal candidates:Experienced in promoting Japanese, Korean, or Asian content including anime and films;Proven experience in handling integrated campaigns for theatrical or OTT releases;Experienced in coordinating promotional materials with Japanese rights holders or studios;Basic knowledge of graphic design and video editing;Network with film writers and critic communities;Able to combine creative thinking with accountability for business performance; Capable of designing effective communication strategies for media, influencers, and consumers; Strong execution skills with the ability to manage projects backward from deadlines and release dates.