Product Manager - Subscription

Vidio; Jakarta Pusat; On-site; IDR 350,000,000 - 520,000,000; Full time

Job summary

Vidio is seeking a Senior Product Manager to own the subscriber lifecycle—from acquisition to renewal and win-back—in Jakarta. You will shape the roadmap, translate customer needs into product requirements, and work with Marketing, Data, and Engineering to drive measurable improvements in conversion, retention, and CLV.

The role emphasizes data-driven decision making, stakeholder alignment, and end-to-end delivery of initiatives that balance user experience with revenue growth in a fast-paced

Qualifications

• 3+ years of experience in Product Management, preferably in subscription, OTT, streaming, SaaS, e-commerce, fintech, or other consumer digital products.
• Proven experience owning products from discovery through execution and optimization.
• Demonstrated ability to deliver products with measurable business and customer impact.

Responsibilities

• Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
• Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
• Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
• Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
• Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
• Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
• Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
• Translate customer and business problems into clear product requirements, user journeys, and product solutions.
• Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
• Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
• Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
• Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
• Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.

Skills

Product Management

Subscription

OTT/Streaming

Roadmapping

Cross-functional

CLV metrics

Analytics

Stakeholder mgmt

Prioritization

Communication

Strategy

User insights

Job description

• Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
• Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
• Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
• Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
• Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
• Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
• Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
• Translate customer and business problems into clear product requirements, user journeys, and product solutions.
• Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
• Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
• Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
• Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
• Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.

Responsibilities

• Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
• Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
• Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
• Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
• Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
• Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
• Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
• Translate customer and business problems into clear product requirements, user journeys, and product solutions.
• Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
• Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
• Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
• Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
• Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.

Requirements

• 3+ years of experience in Product Management, preferably in subscription, OTT, streaming, SaaS, e-commerce, fintech, or other consumer digital products.
• Proven experience owning products from discovery through execution and optimization.
• Demonstrated ability to deliver products with measurable business and customer impact.
• Strong understanding of product development processes and methodologies.
• Understanding of key subscription metrics such as conversion, churn, retention, ARPU, and CLV.
• Ability to balance commercial objectives with customer experience and unit economics.
• Experience working with Marketing, CRM, Commercial, or Finance teams is a strong plus.
• Strong ability to identify customer problems and business opportunities.
• Able to manage multiple initiatives while maintaining focus on business outcomes.
• Strong communication and presentation skills.
• Proven ability to influence and align cross-functional stakeholders without direct authority.