Personal Assistant

Puffy; Indonesia; Remote; IDR 789,989,000 - 1,316,649,000; Full time

Benefits offered by this job

Remote work

Annual salary review

Insurance (medical/dental/vision)

Generous PTO & holidays

Job summary

Puffy, a global remote-first leader in the D2C space, seeks a Personal Assistant to own the CEO's personal operations end to end. You will curate experiences, build a premium provider network, and manage the calendar with proactive foresight—driving efficiency at the highest level.

Ideal candidates have 2-3 years in concierge or executive support, strong research abilities, and exceptional communication to partner with luxury service providers.

Qualifications

• 2-3 years of experience in concierge services, lifestyle management, hospitality, or executive/personal assistant roles with focus on execution.
• Proven expertise as a researcher to identify and vet providers, products, and solutions.
• Strong communication skills to represent a CEO with premium service providers.

Responsibilities

• Own the CEO's personal operations end to end, from research to delivery of outcomes.
• Build and manage a vetted provider network across lifestyle, wellness, automotive, and home services.
• Strategize and calendar management to anticipate needs and free CEO time for growth.
• Develop onboarding and operating systems to ensure seamless executive support.

Skills

Concierge services

Provider network building

Executive support

Research skills

Communication

Tools

Asana

G-Suite

Job description

Be the strategic force behind a $1Billion+ brand leader's personal operations.

Total Annual Package: Up to USD $72,600 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location: Remote (Global)

Growth path from here is Senior Personal Assistant → Growth in specialized functions. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Research, comparison and shortlisting run on AI, and every shortlist gets stress-tested against a model before it reaches the CEO. Reading what the CEO actually needs, and who you trust to deliver it, is the judgment that stays yours.

Role Overview

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Personal Assistant to own the CEO's personal operations end to end, covering experience curation, research and sourcing, provider network development, and proactive calendar and task management, reporting directly to the CEO.

This role exists to transform every request into an exceptional outcome, building the provider network and follow-through systems that keep the CEO's personal operations running on autopilot and free his focus for scaling the business.

The Career Accelerator

This is not a role where you take instructions, book the option, and wait to be asked. The scope is scarce: very few Personal Assistants get to build the provider network themselves, set the standard for what a good outcome looks like, and operate with no one checking the work before it reaches the CEO.

Your first 12 months: build a vetted provider network across lifestyle, wellness, automotive and home services that delivers on demand. Develop the research and shortlisting method that makes your options the ones acted on. Secure coveted reservations and coordinate exclusive event access. Design personalised experiences calibrated to a specific set of standards. Manage the personal calendar strategically, anticipating needs before they are articulated. Own every task from inception to completion, troubleshooting obstacles independently. Shape the future of executive operations at Puffy, where the attention this role frees up goes straight into scaling the business.

What Is In It For You:

This isn't just another assistant role. This is your chance to become a world-class executive operations professional.

1. Own the CEO's Personal Operations Outright

You set the standard, build the network, and own the outcomes.

• you decide what a good outcome looks like before anyone describes one. You research, compare and shortlist across products, services and providers, and the options that reach the CEO are the ones you selected. You build and own the relationships with elite service providers that make instant access possible, and that network is yours to design.
• The standard is anticipation, not response — you are expected to surface what nobody asked you to look for, and to act on it. Nothing is reviewed before it reaches the CEO, so your judgment is the last check.

2. Join a High-Performance Organization and Partner with the 1%:

Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales

Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, or our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.

In most companies, this role is scheduling and inbox management. Here, you're running a set of personal operations end to end, with a budget of trust and no supervision on how you spend it. When something has to happen, you own it from the first search to the confirmation. You'll build the operating instincts that come from working at the standard a billion-dollar brand's CEO holds — and the judgment to read what someone actually needs underneath what they asked for. Puffy has been AI-First since December 2023, so you'll build that with an AI-native toolbox behind you rather than a task queue in front of you.

What You'll Need:

• 2-3 years of experience in concierge services, lifestyle management, hospitality, or an executive/personal assistant role with a focus on exceptional execution
• Proven expertise as a master researcher, able to quickly identify and vet high-quality providers, products, and solutions
• A resourceful problem-solver who thrives on challenges and finds solutions where others see obstacles
• Exceptional communication skills with the polish to represent a CEO in all interactions with premium service providers
• Meticulous attention to detail with zero tolerance for errors or missed follow-ups
• Strong network-building skills and comfort interfacing with luxury and high-end service environments
• Tech-savvy with proficiency in G-Suite and the ability to learn new systems quickly
• Flexible mindset with availability for occasional evening/weekend coordination

Good-to-Have:

• Fluency in Russian or Armenian (alongside English) — strongly preferred for seamless local coordination
• Established network of trusted premium service providers
• Experience with Asana or project management tools
• Background in luxury hospitality, lifestyle management, or family office environments

The Puffy DNA:

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Total Annual Package: Up to USD $72,600 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
• Annual salary review every January
• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions