Performance Marketing Manager (Mandarin Speaker)

PT Wook Global Technology; Jakarta Utara; On-site; IDR 334,800,000 - 669,600,000; Full time

Benefits offered by this job

Parking

Vision

Lunch

Pulsa

Bonus

THR

BPJS Kesehatan

BPJS Ket

Job summary

PT Wook Global Technology in Jakarta is seeking a Performance Marketing Manager (Mandarin Speaker) to lead advertising strategy, manage budgets, and drive e-commerce growth across platforms, including live streaming channels.

The ideal candidate has a Bachelor's or higher, 7+ years in market research or digital marketing, and proven leadership with strong Mandarin proficiency to collaborate across business units.

Qualifications

• Bachelor's degree or above in a related field.
• 7+ years in market research, marketing analysis, or digital marketing.
• Experience in managerial or team leadership role.

Responsibilities

• Monitor and analyze advertising performance with ROAS, GMV, CPA/CAC, CTR, CPC, and CPM.
• Optimize advertising budgets and campaigns across platforms and teams.
• Develop standardized performance reports and insights for management.
• Drive digital sales across B2C and e-commerce channels, including live-streaming.
• Share best practices and standardize advertising management across Wook teams.

Skills

Mandarin fluency

Market research

Marketing analysis

Digital marketing

Team leadership

Stakeholder management

Analytical thinking

Data interpretation

Communication skills

Education

Bachelor's degree or above

Job description

Performance Marketing Manager (Mandarin Speaker)

Manage and oversee advertising strategies and daily campaign operations across E-commerce, including budget allocation, campaign objectives, and overall advertising planning.

Key responsibilities

Monitor and analyze advertising performance regularly, with a strong focus on key metrics such as ROAS, GMV, Conversion Rate, CPA/CAC, CTR, CPC, and CPM

Continuously optimize advertising budgets and campaign strategies based on actual performance data, ensuring effective budget allocation across platforms, stores, products, and teams to maximize advertising ROI

Establish standardized advertising reports and performance analysis mechanisms Engaged in B2C and e-commerce businesses, including online platforms and live-streaming channels, to drive digital sales under PT Win Ecommerce International

Provide timely insights on trends, issues, opportunities, and optimization recommendations to support management decision-making

Develop and standardize advertising management practices across Wook teams, including monitoring, analysis, and optimization standards, while encouraging knowledge sharing and implementation of best practices

Requirement:

Bachelor's degree or above, preferably with experience in corporate strategy, business analysis, consulting, performance marketing, or related fields

Minimum 7 years of experience in market research, marketing analysis, digital marketing, or related functions, including at least 2 years in a managerial or team leadership role

Strong understanding of brand strategy, market analysis methodologies, market research processes, and consumer or competitor analysis

Experienced in managing the full research and analysis cycle, including requirement gathering, research execution, data analysis, reporting, and presentation of recommendations

Strong logical thinking, analytical, and data interpretation skills, with proven ability to manage and develop teams

Strong communication and stakeholder management skills, with the ability to work effectively across multiple business units and teams

Experience in e-commerce, digital advertising, or performance marketing will be highly preferred

Fluency in Mandarin is required.

Perks and benefits

• Parking
• Vision
• Lunch
• Pulsa
• Bonus
• THR
• BPJS Kesehatan
• BPJS Ket