Operation Departement Head

Pt. Bni Multifinance; Jawa Barat; Vor Ort; IDR 900.000.000 - 1.300.000.000; Vollzeit

Zusammenfassung

The Brand Management Department Head will lead multi-brand strategy and integrated marketing across Southeast Asia, driving brand growth and market competitiveness.

You will work with executive leadership, regional stakeholders, and external partners to shape brand architecture, governance, and marketing campaigns that resonate across diverse markets.

Qualifikationen

• Experience leading multi-brand brand management in FMCG.
• Strong stakeholder management with regional teams.
• Proven ability to translate insights into brand direction.

Aufgaben

• Develop and manage multi-brand strategy and portfolio architecture.
• Lead integrated marketing communications (IMC) across channels.
• Translate consumer insights into effective brand campaigns.
• Direct relationships with agencies, media, and vendors.
• Establish brand governance and visual identity standards.
• Monitor performance, ROI, and marketing investments.
• Collaborate with regional teams to align brand execution.
• Mentor and develop the brand management team.

Kenntnisse

Brand management

Strategic leadership

IMC

Consumer insights

Agency management

Cross-border collaboration

Digital marketing

Team leadership

Jobbeschreibung

Brand Management Department Head (FMCG - Food and Beverages Categories)

The candidate required to work at North Jakarta, Indonesia.

Client Overview

Our client is a rapidly expanding multinational FMCG company specializing in frozen and chilled food products. With a strong presence across Southeast Asia, the company operates an extensive manufacturing and cold chain distribution network that supports multiple consumer brands serving different market segments.

Driven by continuous innovation, consumer-centric product development, and operational excellence, the organization has built a diversified portfolio covering mainstream, premium, and specialty food categories. The business continues to invest in brand building, regional expansion, and integrated marketing capabilities while maintaining consistent product quality and strong market competitiveness.

Operating within a dynamic international environment, the company places significant emphasis on multi-brand portfolio management, consumer insights, integrated marketing communications, and cross-border collaboration to strengthen its leadership position across regional markets.

Job Role

The Brand Management Department Head is responsible for leading the company's overall multi-brand strategy, brand positioning, and integrated marketing direction across multiple product portfolios. This role oversees the development of long-term brand strategies, consumer insights, communication frameworks, and regional marketing alignment to ensure consistent brand growth and market competitiveness.

Working closely with executive leadership, regional stakeholders, and external creative partners, the successful candidate will drive brand architecture, marketing communications, agency management, and strategic initiatives while leading a high-performing brand management team across Southeast Asian markets.

Key Responsibilities

• Develop and manage the company's overall multi-brand strategy, positioning, and portfolio architecture across multiple product categories.
• Lead integrated marketing communication (IMC) strategies, including ATL, BTL, digital campaigns, product launches, and consumer engagement initiatives.
• Translate consumer insights and market research into effective brand strategies and creative campaign directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across all channels.
• Monitor marketing performance, campaign effectiveness, and brand investment to maximize business impact and return on investment.
• Collaborate with regional marketing teams to ensure consistent brand execution while supporting localized market strategies.
• Lead, mentor, and develop the brand management team to strengthen strategic capabilities and execution excellence.