Senior Graphic Designer — Brand & Campaign Visuals

Pt Summarecon Agung, Tbk; Jawa Barat; On-site; IDR 1,004,400,000 - 1,339,200,000; Full time

Job summary

Pt Summarecon Agung, Tbk is seeking a Brand Management Department Head to lead multi-brand strategy across product portfolios in North Jakarta. You will shape brand architecture, positions, and integrated marketing direction while guiding regional marketing alignment and ensuring growth across markets.

The role requires strong leadership, English and Mandarin proficiency, and a track record in FMCG brand management within complex portfolios.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years in Brand Management or Integrated Marketing Communications within FMCG foods.
• Experience managing multi-brand portfolios and differentiated positioning.
• Proven experience working with advertising agencies, media partners, and campaigns.
• Strong analytical, leadership, communication, and stakeholder management skills.

Responsibilities

• Develop and manage multi-brand strategy, positioning, and portfolio architecture.
• Lead integrated marketing communications across ATL, BTL, digital channels.
• Translate consumer insights into effective brand strategies and campaigns.
• Manage relationships with agencies, media, and production vendors.
• Establish brand governance and visual identity standards across channels.
• Monitor campaign performance and brand investment for ROI impact.
• Collaborate with regional marketing teams for consistency and localization.
• Lead, mentor, and develop the brand management team across SEA.

Skills

Brand strategy

IMC campaigns

Leadership

Stakeholder management

English

Mandarin Chinese

Market insights

Brand governance

Education

Bachelor's degree in Marketing/Business

Job description

Brand Management Department Head (FMCG - Food and Beverages Categories)

The candidate required to work at North Jakarta, Indonesia.

Client Overview

Our client is a rapidly expanding multinational FMCG company specializing in frozen and chilled food products. With a strong presence across Southeast Asia, the company operates an extensive manufacturing and cold chain distribution network that supports multiple consumer brands serving different market segments.

Driven by continuous innovation, consumer-centric product development, and operational excellence, the organization has built a diversified portfolio covering mainstream, premium, and specialty food categories. The business continues to invest in brand building, regional expansion, and integrated marketing capabilities while maintaining consistent product quality and strong market competitiveness.

Operating within a dynamic international environment, the company places significant emphasis on multi-brand portfolio management, consumer insights, integrated marketing communications, and cross-border collaboration to strengthen its leadership position across regional markets.

Job Role

The Brand Management Department Head is responsible for leading the company's overall multi-brand strategy, brand positioning, and integrated marketing direction across multiple product portfolios. This role oversees the development of long-term brand strategies, consumer insights, communication frameworks, and regional marketing alignment to ensure consistent brand growth and market competitiveness.

Working closely with executive leadership, regional stakeholders, and external creative partners, the successful candidate will drive brand architecture, marketing communications, agency management, and strategic initiatives while leading a high-performing brand management team across Southeast Asian markets.

Key Responsibilities

• Develop and manage the company's overall multi-brand strategy, positioning, and portfolio architecture across multiple product categories.
• Lead integrated marketing communication (IMC) strategies, including ATL, BTL, digital campaigns, product launches, and consumer engagement initiatives.
• Translate consumer insights and market research into effective brand strategies and creative campaign directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across all channels.
• Monitor marketing performance, campaign effectiveness, and brand investment to maximize business impact and return on investment.
• Collaborate with regional marketing teams to ensure consistent brand execution while supporting localized market strategies.
• Lead, mentor, and develop the brand management team to strengthen strategic capabilities and execution excellence.

Candidate Requirements

• Bachelor's degree or above in Marketing, Business Administration, Communications, Branding, or a related discipline.
• Minimum 8 years of experience in Brand Management, Brand Strategy, or Integrated Marketing Communications within an FMCG food and beverage company.
• Strong experience managing multi-brand portfolios and developing differentiated brand positioning strategies.
• Proven experience working with advertising agencies, creative teams, media partners, and integrated marketing campaigns.
• Strong analytical skills with the ability to interpret consumer insights, market trends, and competitive intelligence.
• Experience leading brand teams and collaborating with regional or international stakeholders.
• Professional proficiency in English and Mandarin Chinese is required.
• Excellent leadership, strategic thinking, communication, and stakeholder management skills.