Online Marketing Specialist

PT Santai Homes Bali; Buleleng; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Santai Homes Bali is seeking an Online Marketing Specialist to lead day-to-day online marketing efforts in Bali. You will develop SEO, content, and social media strategies, manage analytics and ads, and collaborate with external partners.

Strong English writing and an analytical mindset are essential; experience in real estate is a plus. The role involves coordinating with developers, designers, photographers, and other specialists to grow the brand online.

Qualifications

• Strong written and good communication skills in English.
• Experience in SEO, digital marketing, content and social media.
• Proven ability to build SEO and organic visibility from a new website.
• Experience in real estate or luxury products is advantageous but not required.
• Analytical, commercially minded and data-driven.
• Proactive and independent—able to identify opportunities, plan and execute.

Responsibilities

• Develop and execute SEO and organic growth strategies from zero.
• Conduct keyword research, competitor analysis, and market research.
• Develop content strategies and maintain practical content calendars.
• Write, edit and optimise English content for websites, social media, advertisements, guides, articles and other digital marketing materials.
• Manage and grow Santai Homes Bali's social media channels.
• Manage Google Search Console, Google Analytics, Google Ads, and Meta Ads.
• Optimise website content, structure, and on-page SEO.
• Monitor traffic, rankings, leads, and conversions and identify areas for improvement.
• Identify and implement new online marketing opportunities and tools.
• Create basic content for social media, construction updates, properties and day-to-day marketing purposes.
• Coordinate with developers, designers, photographers, videographers and other external specialists when required.
• Use AI and modern digital marketing tools effectively.
• Help develop and improve the company's online marketing processes and systems as the business grows.

Skills

SEO

Digital marketing

Content creation

Social media management

English writing

Data analysis

Proactive

Independent

Tools

Google Analytics

Google Ads

Meta Ads

Google Search Console

Job description

Santai Homes Bali is a growing property development company based in North Bali. We focus on developing high-quality residential properties by combining local expertise, international standards and a future-proof approach to development.

About The Role

We are looking for a hands-on and independent Online Marketing Specialist who can take responsibility for the day-to-day development and execution of our online marketing activities.

Key Responsibilities

Develop and execute SEO and organic growth strategies from zero.

Conduct keyword research, competitor analysis, and market research.

Develop content strategies and maintain practical content calendars.

Write, edit and optimise English content for websites, social media, advertisements, guides, articles and other digital marketing materials.

Manage and grow Santai Homes Bali's social media channels.

Manage Google Search Console, Google Analytics, Google Ads, and Meta Ads.

Optimise website content, structure, and on-page SEO.

Monitor traffic, rankings, leads, and conversions and identify areas for improvement.

Identify and implement new online marketing opportunities and tools.

Create basic content for social media, construction updates, properties and day-to-day marketing purposes.

Coordinate with developers, designers, photographers, videographers and other external specialists when required.

Use AI and modern digital marketing tools effectively.

Help develop and improve the company's online marketing processes and systems as the business grows.

Requirements

Strong written and good communication skills in English.

Strong practical experience in SEO, digital marketing, content, and social media.

Proven ability to build SEO and organic visibility from a new website.

Experience in real estate, property development or other high-consideration/luxury products is an advantage, but not required.

Analytical, commercially minded, and comfortable working with data and performance metrics.

Proactive and independent — able to identify opportunities, create plans, and execute without constant direction.

Content creation skills are a plus, but not essential.