Meta Ads Performance Specialist — Jakarta, In-Office

Ku Creatives Unlimited; Jakarta Pusat; Presencial; IDR 66.960.000 - 133.920.000; Jornada completa

Descripción de la vacante

Ku Creatives Unlimited in Jakarta is seeking an Ads Specialist who can turn Meta ad spend into real business results. Own the full cycle from audience research to copy, tests, and optimization, using data to drive strategy and hands-on improvements.

You will build testing frameworks, craft hooks for native-feeling creatives, and diagnose why campaigns soar or stall, balancing strategic thinking with rapid execution in a fast-paced, AI-driven production environment.

Formación

• Must be available to work full-time in-office in Jakarta.
• Willing to work from 15:00–24:00 WIB.
• Degree in Marketing, Business, Communications or related field from a recognised university.
• Proven experience in performance marketing, paid social, or Meta Ads management.
• Experience with e-commerce brands or direct-response advertising is a plus.
• Hands-on experience running and optimizing Meta ad campaigns with direct-response metrics.
• Strong analytical skills to translate data into actions.
• Ability to write campaign copy and messaging directions in English and Bahasa Indonesia.

Responsabilidades

• Research client product, audience, competition, and current Meta activity to inform strategy.
• Define paid media angle frameworks and audience segments for targeting and funnel strategy.
• Develop campaign briefs with targeting, funnel stage, objectives, and success metrics.
• Own ad copy across Meta formats—hooks, headlines, body copy, CTAs for CPL/CPA/ROAS targets.
• Use AI tools to accelerate audience research, copy iteration, and planning.
• Design and execute structured A/B and multivariate tests to identify winning variables.
• Monitor Meta Ads performance metrics (CTR, ROAS, CPA, CPM, frequency) and optimize accordingly.
• Build a performance database of best angles, insights, and benchmarks to improve efficiency.

Conocimientos

End-to-end campaign management

Performance marketing

Copywriting

Analytical thinking

A/B testing

Meta Ads Manager

Audience research

Strategic thinking

Hands-on execution

AI tools usage

Educación

Bachelor's degree in Marketing, Business, Communications

Herramientas

Meta Ads Library

Meta Business Suite

Google Sheets

Notion

Descripción del empleo

Ku Creatives Unlimited in Jakarta is seeking an Ads Specialist who can turn Meta ad spend into real business results. Own the full cycle from audience research to copy, tests, and optimization, using data to drive strategy and hands-on improvements.

You will build testing frameworks, craft hooks for native-feeling creatives, and diagnose why campaigns soar or stall, balancing strategic thinking with rapid execution in a fast-paced, AI-driven production environment.