Marketing Specialist For Surabaya

Pt Rockstar Sports School; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

RockStar Academy in Surabaya is seeking a Marketing Specialist to create engaging content across social platforms, plan events and mall activations, and build relationships with mall management and partners to boost the academy's presence in Ciputra World and Trans Icon.

You'll develop content ideas, captions, short-form videos, and promotional materials, coordinate event logistics, and collaborate with Operations and Head Office to ensure consistent marketing communication.

Responsibilities

• Plan and create daily marketing content for social media platforms.
• Develop engaging content ideas, captions, short-form videos, and promotional materials that align with the company's brand identity and marketing objectives.
• Handle event preparations, including scheduling, logistics, promotional materials, vendor coordination, and on-site execution.
• Build and maintain positive relationships with mall management teams, business partners, vendors, and other relevant stakeholders.
• Coordinate marketing activities, promotional campaigns, and events with mall management and external partners to increase brand awareness and customer engagement.
• Identify local marketing opportunities, community activities, and potential collaborations to strengthen RockStar Academy's presence in Surabaya.
• Work closely with the Operations, Activity, and Head Office teams to ensure smooth coordination and consistent marketing communication.
• Plan and execute social media strategies across Instagram, TikTok, and YouTube, covering all content formats.
• Stay updated on local market trends, social media trends, and marketing opportunities relevant to the children's education, sports, and lifestyle industries.

Job description

Marketing Specialist for RockStar Academy in Surabaya. You will create engaging content across social media platforms, plan and execute events and mall activations, and build relationships with mall management and community partners to strengthen the academy's presence across two major Surabaya locations: Ciputra World and Trans Icon.

Key responsibilities

Plan and create daily marketing content for social media platforms.

Develop engaging content ideas, captions, short-form videos, and promotional materials that align with the company's brand identity and marketing objectives.

Handle event preparations, including scheduling, logistics, promotional materials, vendor coordination, and on-site execution.

Build and maintain positive relationships with mall management teams, business partners, vendors, and other relevant stakeholders.

Coordinate marketing activities, promotional campaigns, and events with mall management and external partners to increase brand awareness and customer engagement.

Identify local marketing opportunities, community activities, and potential collaborations to strengthen RockStar Academy's presence in Surabaya.

Work closely with the Operations, Activity, and Head Office teams to ensure smooth coordination and consistent marketing communication.

Plan and execute social media strategies across Instagram, TikTok, and YouTube, covering all content formats.

Stay updated on local market trends, social media trends, and marketing opportunities relevant to the children's education, sports, and lifestyle industries.

About you

Bachelor's degree or equivalent in Marketing, Communications, or a related field.

Proven experience in marketing, content creation, event coordination, or a related role.

Strong content creation and copywriting skills, with the ability to develop engaging and persuasive marketing content in both English and Bahasa Indonesia.

Basic photography and videography skills, including the ability to capture engaging content during classes, events, and promotional activities.

Proficiency in content editing tools such as Canva and CapCut, or equivalent design and video editing applications.

Strong organizational and project coordination skills, with the ability to manage multiple tasks, deadlines, and marketing activities simultaneously.

Excellent interpersonal and communication skills, with the ability to build and maintain positive relationships with mall management, partners, vendors, and internal teams.

Strong event coordination and execution skills, including the ability to manage on-site activities.

Experience coordinating mall activations, open houses, community events, or promotional campaigns is preferred.

Good understanding of the Surabaya market, local communities, and consumer behavior is an advantage.

Rockstar Academy is Asia's largest physical education center for children and teens aged 6 months to 18 years. It offers a one-stop hub blending early childhood education with multi-sports (basketball, futsal, martial arts) and performing arts (ballet, dance, cheerleading, gymnastics). Taught by certified professionals and national champions, its programs build physical, cognitive, and social skills to develop "life champions." The academy operates across multiple cities in Indonesia, primarily within shopping malls and commercial centers.

Rockstar Academy is Asia's largest physical education center for children and teens aged 6 months to 18 years. It offers a one-stop hub blending early childhood education with multi-sports (basketball, futsal, martial arts) and performing arts (ballet, dance, cheerleading, gymnastics). Taught by certified professionals and national champions, its programs build physical, cognitive, and social skills to develop "life champions." The academy operates across multiple cities in Indonesia, primarily within shopping malls and commercial centers.