Marketing Specialist (Enterprise)

Mekari; Jakarta Pusat; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

Mekari is building its enterprise marketing function in Indonesia, seeking an Enterprise Marketing Associate to drive demand generation, ABM, pipeline acceleration, marketing operations, and assets for enterprise organizations.

You'll work with SDR, events, partnerships, and performance-marketing teams to create repeatable processes, build dashboards in Zoho, and deliver high-converting campaigns across LinkedIn, Meta, and search.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of B2B marketing experience (SaaS/technology preferred) across demand generation, campaign execution, events support, or marketing operations.
• Comfortable with CRM and analytics tools (Zoho CRM / Analytics), LinkedIn, and paid platforms (Meta / Google) — and eager to build dashboards and reporting.
• Hands-on experience with, or strong interest in, marketing automation and AI tools — e.g. chatbot / WhatsApp flows, lead-routing automation, and AI-assisted content (Claude / NotebookLM).
• Excellent organization, project coordination, and attention to detail; data-oriented with solid spreadsheet skills.
• Strong written and verbal communication in Bahasa Indonesia and English.
• Collaborative, proactive, and comfortable with the ambiguity of a greenfield function.

Responsibilities

• Execute organic and paid demand generation across the website, ecosystem, and blog/non-blog content to grow qualified leads from priority enterprise segments.
• Support paid campaigns across LinkedIn, Meta, and SEM in coordination with performance marketing, and help monitor pacing and monthly budget utilization.
• Build and quality-check campaign assets, landing pages, and forms; coordinate with Central and Tribe teams to avoid overlap.
• Execute ABM activations against the SDR-maintained greenfield / named-account list — targeted webinars, private roundtables, and 1:1 matchmaking at events.
• Assemble personalized 1:1 and 1:few campaign assets for priority accounts.
• Track marketing engagement on target accounts and feed engagement signals back to the SDR and sales teams.
• Support conversion of existing MQLs into SQLs within target velocity, coordinating ABM touches and content.
• Help re-engage stalled or aged pipeline through targeted campaigns and offline ABM touchpoints.
• Contribute to marketing-influenced opportunities and won deals.
• Help build and maintain a live pipeline dashboard in Zoho CRM / Analytics as the single source of truth.
• Support syncing and reconciliation of leads between the SDR database and the marketing CRM/analytics stack, and run regular data-hygiene checks with Sales, SDR, and Marketing.
• Support build-out of marketing and SDR automations — lead distribution from ecosystem sources, chatbot / WhatsApp routing, enrichment, and LinkedIn-signal reporting to expand the SDR touch pool.
• Contribute to the pipeline-acceleration playbook — stage definitions, SLAs, and hand-off triggers.
• Support clear positioning and a complete website environment to capture and convert high-quality leads, with a focus on lifting traffic-to-lead conversion.
• Help build and apply a brand messaging guideline, including AI-assisted copy workflows.
• Support the consultation-booking flow and scheduling automation on the marketing website.
• Coordinate system-integrator (SI) co-marketing programs and partner activations to source enterprise leads.
• Support partner social activations and getting Mekari's enterprise solutions featured on SI partner websites.
• Support ICP-focused awareness on LinkedIn and social — growing ICP followers and producing high-reach content.
• Compile timely campaign, pipeline, and partner performance reporting for the Head of Enterprise Marketing.
• Participate in Sales / SDR / Marketing alignment rhythms and keep CRM records accurate and current.

Skills

B2B marketing

SaaS/tech marketing

CRM & analytics (Zoho)

Marketing automation

Campaign execution

Content creation

LinkedIn advertising

Data analysis & dashboards

English & Bahasa Indonesia

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Zoho CRM

Zoho Analytics

LinkedIn

Meta Ads

Google Ads

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description:

Mekari is building itsenterprise marketing function from the ground up. We are looking for an Enterprise Marketing Associate to be the hands-on executor across demand generation, account-based marketing (ABM) activations, pipeline acceleration, marketing operations and automation, high-converting assets, and partner and awareness programs — targeting enterprise organizations across Indonesia.

Reporting to the Head of Enterprise Marketing (who owns enterprise strategy and pipeline targets), this role works alongside the SDR team (which owns the target-account list and lead qualification), the dedicated events team (which owns event delivery), and the partnership, performance-marketing, SEO/organic, and social teams. Because the enterprise motion is greenfield, this suits someone early in their B2B marketing career who is highly organized, execution-strong, data- and automation-savvy, comfortable with ambiguity, and motivated to build repeatable processes from scratch.

• Enterprise Demand Generation (Organic & Paid)
  • Execute organic demand-generation across the website, ecosystem, and blog/non-blog content to grow qualified leads from priority enterprise segments.
  • Support paid campaigns across LinkedIn, Meta, and SEM in coordination with performance marketing, and help monitor pacing and monthly budget utilization.
  • Build and quality-check campaign assets, landing pages, and forms; coordinate with Central and Tribe teams to avoid overlap.
• ABM Activations (aligned to the SDR-targeted greenfield list)
  • Execute ABM activations against the SDR-maintained greenfield / named-account list — targeted webinars, private roundtables, and 1:1 matchmaking at events (the account list and qualification are owned by SDR; event delivery is owned by the events team).
  • Assemble personalized 1:1 and 1:few campaign assets for priority accounts.
  • Track marketing engagement on target accounts and feed engagement signals back to the SDR and sales teams.
• Pipeline Acceleration Support
  • Support conversion of existing MQLs into SQLs within target velocity, coordinating ABM touches and content.
  • Help re-engage stalled or aged pipeline through targeted campaigns and offline ABM touchpoints.
  • Contribute to marketing-influenced opportunities and won deals.
• Marketing Operations, CRM & Automation
  • Help build and maintain a live pipeline dashboard in Zoho CRM / Analytics as the single source of truth, replacing scattered spreadsheets.
  • Support syncing and reconciliation of leads between the SDR database and the marketing CRM/analytics stack, and run regular data-hygiene checks with Sales, SDR, and Marketing.
  • Support build-out of marketing and SDR automations — lead distribution from ecosystem sources, chatbot / WhatsApp routing, enrichment (page-ID translation for personalized follow-up), and LinkedIn-signal reporting to expand the SDR touch pool.
  • Contribute to the pipeline-acceleration playbook — stage definitions, SLAs, and hand-off triggers.
• High-Converting Marketing Assets
  • Support clear positioning and a complete website environment to capture and convert high-quality leads, with a focus on lifting traffic-to-lead conversion.
  • Help build and apply a brand messaging guideline, including AI-assisted copy workflows (e.g. Claude skills / NotebookLM).
  • Support the consultation-booking flow (SDR meeting ahead of the sales meeting) and scheduling automation on the marketing website.
• Partner Co-Marketing Support
  • Coordinate system-integrator (SI) co-marketing programs and partner activations to source enterprise leads (shared with the Partnership team).
  • Support partner social activations (LinkedIn / Instagram) and getting Mekari's enterprise solutions featured on SI partner websites.
• Awareness & Social (ICP-focused)
  • Support ICP-focused awareness on LinkedIn and social — growing ICP followers and producing high-reach content — in coordination with the social media team.
• Reporting & Sales Alignment
  • Compile timely campaign, pipeline, and partner performance reporting for the Head of Enterprise Marketing.
  • Participate in Sales / SDR / Marketing alignment rhythms and keep CRM records accurate and current.

Who You'll Be Marketing To (Enterprise ICP)
The enterprise motion targets operations-led buying at mid-to-large, multi-site organizations. This role must quickly learn how operations, IT, and finance leaders evaluate and buy enterprise software in complex, multi-stakeholder environments.

• • Priority industries:Manufacturing, Construction & Engineering, Natural Resources & Energy, Logistics & Distribution, and Financial Services.
  • Typical personas:Operations, IT, Innovation / Digital Transformation, Finance, Procurement, and Compliance managers at multi-site organizations.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of B2B marketing experience (SaaS/technology preferred) across demand generation, campaign execution, events support, or marketing operations. Strong internship experience will be considered for exceptional fresh graduates.
• Comfortable with CRM and analytics tools (Zoho CRM / Analytics), LinkedIn, and paid platforms (Meta / Google) — and eager to build dashboards and reporting.
• Hands-on experience with, or strong interest in, marketing automation and AI tools — e.g. chatbot / WhatsApp flows, lead-routing automation, and AI-assisted content (Claude / NotebookLM).
• Excellent organization, project coordination, and attention to detail; data-oriented with solid spreadsheet skills.
• Strong written and verbal communication in Bahasa Indonesia and English.
• Collaborative, proactive, and comfortable with the ambiguity of a greenfield function.

Preferred

• Exposure to ABM, pipeline / revenue operations, or complex enterprise B2B sales cycles.
• Understanding of SaaS or enterprise operational software.
• Familiarity marketing to operations, IT, and finance buyers in manufacturing, construction, energy, logistics, or financial services.
• Familiarity with the Indonesian enterprise market and its relationship-led buying dynamics.