Director of Sports Marketing & Partnerships
About the Role
Our client, a leading entity in the sports and leisure sector, is seeking a visionary Director of Sports Marketing & Partnerships to spearhead our marketing strategies and forge impactful collaborations. This senior leadership role, based in Bandar Lampung, is responsible for driving brand visibility, increasing fan engagement, and securing strategic partnerships that align with our organizational goals. You will lead a team of marketing professionals, develop innovative campaigns, and manage all aspects of our marketing and partnership efforts. The ideal candidate possesses extensive experience in sports marketing, brand management, and partnership development, with a proven ability to generate revenue and enhance brand equity. We are looking for a dynamic individual with exceptional strategic thinking, creativity, and negotiation skills to elevate our presence in the Lampung region and beyond. This is a key role requiring a deep understanding of the sports landscape and a passion for connecting with audiences and partners.
Key Responsibilities
- Develop and execute comprehensive sports marketing strategies to enhance brand awareness and fan engagement.
- Identify, cultivate, and manage strategic partnerships with sponsors, corporate entities, and other organizations.
- Lead the negotiation and execution of partnership agreements, ensuring mutual benefit and long-term value.
- Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, traditional advertising, and public relations.
- Manage the sports marketing budget, ensuring efficient allocation of resources and optimal ROI.
- Analyze market trends, competitor activities, and fan data to inform marketing strategies and identify new opportunities.
- Collaborate with internal teams (e.g., events, operations, content) to ensure cohesive brand messaging and integrated marketing efforts.
- Oversee the development of marketing collateral, promotional materials, and digital content.
- Represent the organization at industry events and networking functions.
- Mentor and develop the sports marketing team, fostering a culture of innovation and high performance.
Requirements
- Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. MBA or advanced degree preferred.
- Minimum of 8-10 years of progressive experience in sports marketing and partnership development, with at least 4 years in a leadership role.
- Demonstrated success in securing and managing major sports sponsorships and partnerships.
- Proven experience in developing and executing integrated marketing campaigns.
- Strong understanding of digital marketing, social media engagement, and content creation.
- Excellent negotiation, communication, and presentation skills.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in managing budgets and financial forecasting.
- Ability to build and maintain strong relationships with diverse stakeholders.
- Passion for sports and a deep understanding of the sports industry landscape.
- Located in or willing to commute to Bandar Lampung, Lampung.
Benefits
- Highly competitive salary and performance-based bonuses.
- Comprehensive benefits package including health, dental, and vision insurance.
- Generous paid time off and holidays.
- Significant opportunities for professional growth and career advancement.
- Be part of a leading organization in the sports industry.
- Access to exclusive sporting events and networking opportunities.
- Relocation assistance may be considered for exceptional candidates.
- Dynamic and collaborative work environment.
- Company-provided mobile phone and laptop.
- Retirement savings plan with employer contributions.