MARKETING MANAGER

K CLUB UBUD; Tegallalang; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

K Club Ubud, a luxury resort in Bali, seeks a dynamic Marketing Manager to elevate brand awareness across global markets through strategic branding, digital marketing, and influencer partnerships. This role combines creative leadership with data-driven campaigns to drive engagement and revenue.

You will oversee campaigns, maintain brand standards, manage media relations, and collaborate with Sales, Revenue, and F&B to deliver refined guest experiences while supporting sustainable financial

Qualifications

• Minimum of 3–5 years of experience in marketing for luxury hospitality.
• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality or related field.
• Strong branding, digital marketing and social media management capabilities.
• Fluent in English with excellent copywriting and presentation skills for a global audience.
• Established network of media contacts, PR agencies and influencers.

Responsibilities

• Develop, implement, and oversee the annual Marketing strategy aligned with business objectives.
• Maintain strict brand guidelines across all touchpoints to preserve luxury identity globally.
• Act as liaison for local and international media, journalists, and PR agencies.
• Lead crisis communication strategies and protect the resort's public reputation.
• Drive organic social media presence with content calendars, storytelling, and community engagement.
• Collaborate with the digital team to optimize website, email campaigns, and direct-booking initiatives.
• Identify and manage relationships with high-tier influencers and brand ambassadors.
• Form strategic partnerships with luxury brands, airlines, and corporate partners.
• Direct production of visual and written assets (photos, videos, collateral).
• Work with Sales, Revenue, and F&B to design campaigns and track ROI.

Skills

Branding

Digital marketing

Social media management

Media relations

Copywriting

Storytelling

Leadership

Project management

Education

Bachelor’s degree in Marketing/Communications/PR/Hospitality

Tools

SEO/SEM

Job description

K-Club is a luxury resort with 30 serviced villas, ranging from 2 to 5 bedrooms. Each villa offers stunning views of lush jungles, scenic paddy fields, and manicured gardens. Designed for comfort and elegance, K-Club blends modern luxury with traditional charm, ensuring a serene and unforgettable stay.

K Club Ubud is seeking a dynamic, creative, and results-driven Marketing Manager to join our growing team. This opportunity is ideal for a passionate professional with a strong background in luxury hospitality, brand management, and digital marketing, with a proven ability to elevate brand awareness and drive engagement across global markets.

This senior commercial role is instrumental in driving brand strategy, cultivating high-value media and influencer partnerships, and delivering exceptional promotional campaigns, while working closely with operations and sales to ensure refined guest experiences and sustainable financial success.

Key Responsibilities:

Develop, implement, and oversee the annual Marketing strategy aligned with K Club Ubud’s business objectives.

Maintain strict brand guidelines across all touchpoints, ensuring the resort's luxury identity and tone of voice remain consistent globally.

Act as the primary liaison for local and international media, travel journalists, and PR agencies to maximize positive editorial coverage.

Proactively manage the resort's public reputation and lead crisis communication strategies if required.

Drive the resort's organic social media presence, overseeing content calendars, storytelling, and community engagement across all platforms.

Collaborate with the digital team to optimize website content, manage email marketing campaigns, and support direct-booking initiatives.

Identify, vet, and manage relationships with high-tier influencers, content creators, and brand ambassadors that align with the luxury demographic.

Formulate strategic partnerships with luxury lifestyle brands, airlines, and corporate partners to cross-promote services and expand market reach.

Direct the production of all visual and written assets, including photography, promotional videos, and premium resort collateral.

Work closely with Sales, Revenue, and F&B teams to design targeted campaigns and track the ROI of all marketing initiatives.

Requirements:

Minimum of 3–5 years of experience as a Marketing Manager or in a similar role, ideally within luxury hospitality, high-end resorts, or the premium lifestyle industry.

Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field.

Strong knowledge of branding, digital marketing, and social media management.

Fluent in English (both written and spoken) with exceptional copywriting, storytelling, and presentation skills tailored for a global audience.

Possess an established and active network of media contacts, PR agencies, and lifestyle/travel influencers.

Solid understanding of current digital marketing trends, including social media algorithms, influencer metrics, and basic knowledge of SEO/SEM performance.

A sharp eye for visual aesthetics with the ability to direct creative photo and video shoots that match luxury standards.

Strong leadership and project management skills, highly creative, adaptable, and currently based in Bali or willing to relocate to Ubud.