Marketing Manager

Coco Development Group; Provinsi Bali; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Coco Development Group in Bali is seeking a Marketing Manager to own marketing across our portfolio. You will balance several brands, build strategy, and ensure execution on tight timelines.

You will lead the in-house team and coordinate with agencies, photographers, videographers, and freelancers to deliver integrated campaigns.

The role requires strong English, hands-on leadership, and willingness to relocate to Bali; relocation support is offered to help you settle in.

Qualifications

• Minimum 5 years in marketing leadership roles with team and budget responsibility.
• Proven track record managing multiple brands or business units simultaneously.
• Strong command of performance marketing across Meta Ads, Google Ads, SEO, and analytics.

Responsibilities

• Develop and execute marketing strategies for multiple projects from pre-launch to sold-out.
• Own the marketing calendar, budget allocation and performance reporting across all units.
• Lead and grow the in-house team, and manage external agencies, photographers, videographers and freelancers.
• Drive qualified lead generation through paid social, Google Ads, SEO, email and content.
• Oversee brand positioning and creative direction to align with group branding.
• Manage launch campaigns, investor collateral, events and partnership marketing.
• Track CAC, lead quality, conversion rates and ROI; adjust strategies based on data.

Skills

Leadership in marketing

Performance marketing

Budget management

Brand management

Team building

Tools

CRM platforms

Job description

We're looking for a Marketing Manager to own marketing across our entire portfolio. Each project has its own identity, audience and sales cycle, so you'll be balancing several brands at once while keeping the Coco group brand consistent. This is a hands-on leadership role: you'll build the strategy, then make sure it actually ships.

Key responsibilities

• Develop and execute marketing strategies for multiple projects simultaneously, from pre-launch through to sold-out
• Own the marketing calendar, budget allocation and performance reporting across all business units
• Lead and grow the in-house marketing team, plus manage external agencies, photographers, videographers and freelancers
• Drive qualified lead generation for the sales team through paid social, Google Ads, SEO, email and organic content
• Oversee brand positioning and creative direction for each project, ensuring consistency with the group brand
• Manage launch campaigns, investor-facing collateral, events and partnership marketing
• Track CAC, lead quality, conversion rates and ROI — and adjust based on the numbers, not assumptions
• Work closely with Sales, Project and Management teams to align marketing with construction milestones and sales targets

About you

• Minimum 5 years' experience as a Marketing Manager (or equivalent leadership role), managing a team and a budget
• Proven track record managing multiple brands, products or business units at the same time
• Strong command of performance marketing: Meta Ads, Google Ads, SEO, funnel building, CRM and analytics
• Excellent written and spoken English — you'll be communicating with an international audience and team
• Comfortable in a fast-moving environment where priorities shift and projects overlap
• Willing and able to work onsite in Bali, full-time (relocation is on you, but we'll help you settle in)
• You have your own laptop and standard working tools

About us

Coco Development Group is a lifestyle resort developer and property management company based in Bali. Our portfolio spans multiple developments across Canggu, Seseh, Bingin–Uluwatu and beyond — from residential apartments and private villas to full-scale lifestyle resorts — backed by a global investor community across 40+ countries.