Marketing Manager

ASIA PULP AND PAPER; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading pulp and paper company in Indonesia seeks an experienced marketing professional to lead and develop marketing programs. Responsibilities include designing marketing strategies, analyzing brand positioning, and measuring campaign performance. Ideal candidates should have over 8 years of experience in marketing, preferably in FMCG or the paper industry, and possess excellent communication and analytical skills.

Qualifications

• 8 years+ experience in marketing in FMCG or paper manufacturing.
• Excellent command of English language.

Responsibilities

• Design and implement marketing strategies.
• Analyze brand positioning in the market.
• Measure and report performance of marketing campaigns.

Skills

Identifying target audiences

Leadership skills

Communication skills

Research and analytical skills

Creativity and innovation

Education

Bachelor's/Master's degree from reputable university

Job description

Overview

Responsible for all marketing function, lead and develop marketing program, campaign, activation. Design and implementing marketing strategies to improve and develop performance of our product market share, sales, and profit target. Ensuring that the brand, services and product lines resonate with current and potential customers. Analyzing how our brand is positioned in the market and crystalize targeted consumers insights. Transform marketing strategies into brand plans, brand positioning and go-to-market strategies. Establishing performance specifications, cost and price parameters, market applications and sales estimates. Measuring and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Monitoring market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.

Job Requirements

• Bachelors/Master degree from reputable university
• 8 years+ experience in Marketing field in FMCG or Paper Manufacturing Industries
• Able to identifying target audiences and devising campaigns that engage, inform and motivate
• Able to communicate & discuss with Sales team about market condition
• Drive for results and leadership skills
• Advanced communication and interpersonal skills
• Excellent command of English language
• Strong research and analytical skills
• Able to think creatively and innovatively
• Analytical skills to forecast and identify trends and challenges

About APP

As one of the world’s largest pulp and paper companies, Asia Pulp and Paper Group (APP) is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms from all over the world. Started in 1972 with Tjiwi Kimia producing caustic soda, now we run operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 19 million tons per annum. Today, APP markets its products in more than 120 countries across six continents. Over the years, we have expanded our operations significantly through the acquisition and expansion of several of our pulp and paper mills. It’s our commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broaden our presence through offices in many countries. We believe ‘tradition and modernity go hand in hand’ which means we value long term relationships as part of our Eastern traditions, while we also are eager to embrace the modern values of innovation and efficiency.