Marketing Manager

Sensatia Botanicals; Denpasar; On-site; IDR 1,500,000,000 - 2,700,000,000; Full time

Job summary

Sensatia Botanicals is seeking a Marketing Leader to develop and execute the company’s marketing strategy, annual plan and campaign calendar. You will drive integrated campaigns across brand communications, retail marketing, product launches, events, partnerships and customer initiatives.

The role requires 5+ years of marketing leadership, strong brand marketing experience in beauty/personal care, and a track record of translating strategy into measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum of 5 years of relevant marketing experience, including leadership of a team.

Responsibilities

• Develop and lead marketing strategy, annual plan and campaign calendar.
• Lead integrated marketing planning across brand communications, retail marketing, product launches, events and partnerships.
• Develop, own and manage Marketing budget within the Commercial plan.

Skills

Leadership

Brand strategy

Campaign management

Budget management

Data-driven marketing

Cross-functional collaboration

PR & events

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Develop and lead Sensatia's marketing strategy, annual marketing plan and campaign calendar in line with company growth objectives and brand direction. Lead integrated marketing planning and execution across brand communications, retail marketing, product launches, events, partnerships and other customer-facing initiatives.

Key responsibilities

Develop and lead Sensatia's marketing strategy, annual marketing plan and campaign calendar in line with company growth objectives and brand direction.

Lead integrated marketing planning and execution across brand communications, retail marketing, product launches, events, partnerships and other customer-facing initiatives.

Develop, own and manage the Marketing budget within the overall Commercial plan, ensuring disciplined allocation of resources and measurable commercial and brand outcomes.

Strengthen Sensatia's brand positioning and ensure consistent brand expression across all customer touchpoints.

Translate company and commercial objectives into clear marketing priorities, campaigns and execution plans.

Work closely with Digital Marketing, Creative, E-Commerce, Sales, Retail Operations and Visual Merchandising to deliver coordinated commercial initiatives.

Establish clear objectives and KPIs for marketing activities, evaluate performance and continuously improve marketing effectiveness and ROI.

Use customer, market, competitive and commercial insights to identify opportunities and inform marketing decisions.

Lead, coach and develop the Marketing team, creating clear accountability and building stronger marketing capabilities.

About you

Bachelor's degree in Marketing, Business, Communications or a related field.

Minimum of 5 years of relevant marketing experience, including experience leading and developing a team.

Strong consumer-brand marketing experience; beauty, skincare, personal care, FMCG, lifestyle, retail or premium consumer-brand experience is preferred.

Strong understanding of brand strategy, consumer marketing and commercial marketing.

Proven experience developing and executing integrated marketing campaigns and managing meaningful marketing budgets.

Demonstrated ability to translate strategy into strong execution and measurable outcomes.

Commercially minded and comfortable using data, customer insights, KPIs and ROI to evaluate marketing performance.

Strong leadership, strategic thinking, communication and project-management capabilities.

Professional proficiency in Bahasa Indonesia and English.

Based in Bali or willing to relocate and work from Padang Galak Sales & Marketing Office.