Marketing Lead

One Life Adventures; Provinsi Bali; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

One Life Adventures is seeking a Marketing Lead in Bali to drive our multi-channel strategy and content calendar for a global audience. You will own campaign concepts, briefs, and influencer coordination while ensuring brand consistency across social, email, and web.

Ideal candidates have 3+ years in marketing strategy or brand marketing, strong copywriting, and robust analytics experience. Familiarity with Mailchimp or Klaviyo and a passion for travel and sustainable tourism are highly valued.

Qualifications

• 3+ years in marketing strategy or brand marketing.
• Proven track record building multi-channel marketing plans.
• Strong copywriting across social, email, and web.
• Analytics and reporting using platform insights and GA.
• Experience with email marketing platforms (Mailchimp, Klaviyo).
• Basic understanding of SEO principles.
• Interest in travel and sustainable tourism.

Responsibilities

• Set social media strategy, brand direction, and content calendar across all channels.
• Own campaign concepts and briefs, work with Content Creator for assets.
• Own social performance reporting and tie results to marketing goals.
• Plan and execute email marketing campaigns, including copy, segmentation, and sends.
• Advise Partnerships on influencer content needs and scheduling.
• Plan and run promotions/offers calendar for seasonal campaigns and launches.
• Maintain brand consistency across all marketing materials.
• Own ad-hoc marketing initiatives and delegate production to Content Creator.

Skills

Marketing strategy

Brand marketing

Copywriting

Analytics

Email marketing

SEO basics

Travel industry interest

Communication

Attention to detail

Tools

Google Analytics

Mailchimp

Klaviyo

Job description

We are looking for a Marketing Lead to join an award winning, international tour operator. This position is open to fluent English speakers who are passionate about content and travel.

Key responsibilities

• Set social media strategy, brand direction, and content calendar across all channels (Instagram, TikTok, Pinterest, etc.)
• Own campaign concepts and briefs, working with the Content Creator to produce the final assets
• Own social performance reporting — analyse results and tie them back to broader marketing goals
• Plan and execute email marketing campaigns, including copy, segmentation, and sends
• Advise the Partnerships team on influencer content needs and scheduling
• Plan and run the promotions/offers calendar — seasonal campaigns, discount codes, tour launches
• Maintain brand consistency across all marketing materials, not just social
• Own ad-hoc marketing initiatives, delegating production work to the Content Creator as needed

About you

• Minimum 3 years' experience in a marketing strategy or brand marketing role
• Proven track record building and executing multi-channel marketing plans
• Strong copywriting skills across formats (social, email, web)
• Comfortable with analytics and reporting (Google Analytics, native platform insights, email platform metrics)
• Experience with email marketing platforms (e.g. Mailchimp, Klaviyo)
• Basic understanding of SEO principles
• Genuine interest in travel and sustainable/responsible tourism
• Excellent attention to detail, organisation, and communication skills
• Experience with travel or lifestyle brands is an advantage