Marketing Intelligence - Southern Sumatra (Palembang)

XL Smart career; Palembang; Presencial; IDR 156.240.000 - 245.520.000; Tempo integral

Resumo da vaga

XL Smart career in Palembang invites a Marketing Intelligence professional to analyze market trends and industry developments across Southern Sumatra. The role involves field surveys, stakeholder interviews, and benchmarking against competitors to capture insights on products, pricing, and market positioning.

You will translate findings into strategic reports for regional leadership and work with sales and management to inform planning and decision-making processes.

Responsabilidades

• Analyze market trends, industry developments, and macroeconomic factors impacting business performance.
• Conduct field surveys and market exploration to gather insights from RO Owners, customers, sales teams, and partners.
• Monitor and analyze competitor strategies, products, campaigns, pricing, and go-to-market approaches.
• Develop understanding of internal and competitor products, pricing, and market positioning.
• Identify emerging market needs, customer behavior, industry trends, and opportunities via field research and data analysis.
• Collect, validate, and analyze data from internal and external sources to generate actionable insights.
• Translate findings into structured strategic reports and recommendations for Regional General Managers and Head of Sales.
• Provide data-driven insights to support annual planning, forecasting, and strategic decisions.
• Collaborate with cross-functional teams to validate findings and ensure recommendations meet business needs.

Descrição da vaga

Marketing Intelligence - Southern Sumatra (Palembang)

Job Purpose :

Main Responsibility

• Analyze market trends, industry developments, and macroeconomic factors that may impact business performance and identify their implications for the organization.
• Conduct field surveys and market exploration to gather insights from relevant stakeholders, including RO Owners, customers, sales teams, and other business partners, to understand market conditions, customer needs, and business challenges.
• Monitor and analyze competitor strategies, products, offerings, campaigns, pricing, and go-to-market approaches, including benchmarking against internal products and market competitors.
• Develop a strong understanding of internal and competitor products, including product features, value propositions, pricing, and market positioning, to support comparative analysis and identify opportunities for improvement.
• Identify emerging market needs, customer behavior, industry trends, and potential business opportunities through both field research and analysis of internal and external data.
• Collect, validate, and analyze data from internal and external sources, combining quantitative data with field insights to generate meaningful business insights and actionable recommendations.
• Translate survey findings and market analysis into structured strategic reports and business recommendations for management, particularly for Regional General Managers (RGH) and Head of Sales (HOS).
• Provide data-driven insights and recommendations to support annual business planning, forecasting, performance reviews, and strategic decision-making.
• Collaborate with cross-functional teams and business stakeholders to validate findings, understand market dynamics, and ensure that recommendations are relevant to business needs.