Marketing Intelligence Analyst – Market Trends & Growth

XL Smart career; Palembang; On-site; IDR 156,240,000 - 245,520,000; Full time

Job summary

XL Smart career in Palembang invites a Marketing Intelligence professional to analyze market trends and industry developments across Southern Sumatra. The role involves field surveys, stakeholder interviews, and benchmarking against competitors to capture insights on products, pricing, and market positioning.

You will translate findings into strategic reports for regional leadership and work with sales and management to inform planning and decision-making processes.

Responsibilities

• Analyze market trends, industry developments, and macroeconomic factors impacting business performance.
• Conduct field surveys and market exploration to gather insights from RO Owners, customers, sales teams, and partners.
• Monitor and analyze competitor strategies, products, campaigns, pricing, and go-to-market approaches.
• Develop understanding of internal and competitor products, pricing, and market positioning.
• Identify emerging market needs, customer behavior, industry trends, and opportunities via field research and data analysis.
• Collect, validate, and analyze data from internal and external sources to generate actionable insights.
• Translate findings into structured strategic reports and recommendations for Regional General Managers and Head of Sales.
• Provide data-driven insights to support annual planning, forecasting, and strategic decisions.
• Collaborate with cross-functional teams to validate findings and ensure recommendations meet business needs.

Job description

XL Smart career in Palembang invites a Marketing Intelligence professional to analyze market trends and industry developments across Southern Sumatra. The role involves field surveys, stakeholder interviews, and benchmarking against competitors to capture insights on products, pricing, and market positioning.

You will translate findings into strategic reports for regional leadership and work with sales and management to inform planning and decision-making processes.