Marketing - Event & Community, ShopeePay Merchant

Monee; Jakarta Pusat; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

ShoopeePay is seeking a hands-on Events & Community Manager to lead offline activations and merchant education programs. You will own end-to-end event planning, budgets, and vendor negotiations while building vibrant merchant communities across multiple cities.

You will collaborate with Sales, Creative, and Product to deliver education content and campaigns, manage KOLs and community leaders, and measure outcomes from activation to transaction. Domestic travel and weekend work are expected.

Qualifications

• Bachelor’s degree in Communications, PR, Marketing, Event Management, Business or related field.
• Minimum 4 years in event management, brand activation, community management, or field marketing — agency or in-house.
• Proven experience running events end to end, including multi-city or large-scale activation (200+ attendees).
• Strong vendor management and negotiation skills; comfortable with budgets, quotations and procurement paperwork.
• Excellent interpersonal skills — able to build rapport quickly with SME/UMKM merchants, community leaders and internal field teams.
• Willing and able to travel domestically and work weekends/evenings during event periods.
• Fluent in Bahasa Indonesia; working English.

Responsibilities

• Plan and execute offline events end to end: merchant gatherings, onboarding/education workshops, roadshows, market activations, bazaars, sponsorship presence, and merchant appreciation events.
• Own event logistics: venue, permits, vendors, production, F&B, run-down, manpower, transport, budget and on-site troubleshooting.
• Build and manage merchant communities — WhatsApp/Telegram groups, community forums, merchant ambassador and referral programs — including moderation, content cadence and engagement metrics.
• Develop merchant education content and programming (financial literacy, digital marketing basics, how to grow with ShopeePay) in partnership with Creative and Product.
• Manage KOLs, local influencers, community leaders, associations and government/ecosystem partners where relevant.
• Coordinate closely with field Sales teams so events convert into acquisition, activation and transaction outcomes — not just attendance.
• Manage event budgets, vendor negotiation and procurement processes; deliver post-event reports with cost-per-acquisition and qualitative merchant feedback.
• Capture merchant stories, testimonials and content assets from the field for wider marketing use.

Skills

Event management

Vendor negotiation

Community management

Public speaking

Education

Bachelor’s degree in Communications/PR/Marketing/Event Management/Business

Tools

WhatsApp

Telegram

Job description

About The Team

Bring ShopeePay to merchants in person and build the communities that keep them engaged. You will own offline activations, merchant gatherings and education programs, plus the always-on community and advocacy motion that turns satisfied merchants into referral engines. Expect meaningful time in the field and outside standard hours.

About The Team

Bring ShopeePay to merchants in person and build the communities that keep them engaged. You will own offline activations, merchant gatherings and education programs, plus the always-on community and advocacy motion that turns satisfied merchants into referral engines. Expect meaningful time in the field and outside standard hours.

Job Description

• Plan and execute offline events end to end: merchant gatherings, onboarding/education workshops, roadshows, market activations, bazaars, sponsorship presence, and merchant appreciation events.
• Own event logistics: venue, permits, vendors, production, F&B, run-down, manpower, transport, budget and on-site troubleshooting.
• Build and manage merchant communities — WhatsApp/Telegram groups, community forums, merchant ambassador and referral programs — including moderation, content cadence and engagement metrics.
• Develop merchant education content and programming (financial literacy, digital marketing basics, how to grow with ShopeePay) in partnership with Creative and Product.
• Manage KOLs, local influencers, community leaders, associations (e.g. UMKM communities, pasar/paguyuban networks) and government/ecosystem partners where relevant.
• Coordinate closely with field Sales teams so events convert into acquisition, activation and transaction outcomes — not just attendance.
• Manage event budgets, vendor negotiation and procurement processes; deliver post-event reports with cost-per-acquisition and qualitative merchant feedback.
• Capture merchant stories, testimonials and content assets from the field for wider marketing use.

Requirements

• Bachelor's degree in Communications, PR, Marketing, Event Management, Business or related field.
• Minimum 4 years in event management, brand activation, community management, or field marketing — agency or in-house.
• Proven experience running events end to end, including at least one multi-city or large-scale (200+ attendee) activation.
• Strong vendor management and negotiation skills; comfortable with budgets, quotations and procurement paperwork.
• Excellent interpersonal skills — able to build rapport quickly with SME/UMKM merchants, community leaders and internal field teams.
• Willing and able to travel domestically and work weekends/evenings during event periods.
• Fluent in Bahasa Indonesia; working English.

Nice to Have

• Existing network within Indonesian UMKM communities, F&B merchant groups, or local business associations.
• Experience with community-led growth or referral/ambassador program design.
• Basic content creation skills (mobile video, photography) for on-the-ground capture.