Marketing Director

Heveya®; Provinsi Bali; On-site; IDR 1,095,090,000 - 2,190,181,000; Full time

Job summary

Heveya, headquartered in Bali, Indonesia, seeks a Marketing Director to turn wellness and sustainability into a clear, compelling brand narrative across showrooms, online channels and events. You will own the full marketing agenda, build a high-performing team, and align campaigns with sales objectives.

You will lead budget planning, oversee digital and offline activities, and coordinate with global and local teams to drive measurable growth in all markets while maintaining the premium brand

Qualifications

• 8 to 12+ years in marketing.
• Proven results turning online attention into store visits and sales.
• Hands-on understanding of Google and Meta ads.
• Experience with premium brands.

Responsibilities

• Make Heveya the mattress brand people choose, translating wellness and sustainability into a clear story across showroom, online, and events.
• Drive sales by guiding the path from online attention to showroom visits and purchases.
• Plan and manage the annual marketing budget with clear allocation across markets.
• Lead the marketing team, providing direction to creative, digital, local country teams and agencies.
• Ensure activations have a mattress story, capture contacts, and enable follow-up with the sales team.

Skills

8-12 years marketing

Team leadership

Budget ownership

Premium brand experience

Tools

Google Ads

Meta Ads

Job description

Marketing Director Heveya

About Heveya

Heveya commercialises sustainable latex mattresses and bedding with a genuine care for how people sleep and for our planet. We're a wellness focused brand, not a traditional mattress company.

We have showrooms in Singapore, Bali, Dubai, Hong Kong and Australia. We're headquartered in Bali, where we also run our own regenerative farm.

Care for our customers and for the environment is at the heart of everything we do. For example, our mattresses are modular, so each one can be personalised. A removable topper makes them last longer, and our latex comes from traceable, sustainable rubber plantations. That gives us a lot to talk about, and plenty of reasons for someone to choose us over the usual mattress brands.

Why this role exists

We're good at getting noticed. Our events and activations put Heveya on the map, and our creative team makes beautiful work. What we're missing is someone who turns that attention into mattresses sold.

Today nobody at the top owns the full path from "I saw Heveya" to "I bought a Heveya mattress." Our wellness and sustainability story is strong. The next step is making sure it always leads back to our mattresses, because we make one of the best you can buy.

We're looking for a Marketing Director to build those foundations and grow with us. Over time, you'll take over much of the marketing work our founders still do today.

What you'll own

1. Make Heveya the mattress brand people choose. Turn our wellness and sustainability values, and what makes our mattresses different (modular, long‑lasting, removable topper, personalised), into a clear story that gives people a clear reason to buy. In the showroom, online and at every event.
2. Drive sales. Own the path from online attention to showroom visit to sale. Most customers find us online but buy in person, so success means booked visits, sleep consultations and trials, not online checkouts. You'll know the cost per visit and cost per sale in each market, and act on it.
3. Plan and manage the marketing budget. You build the annual marketing plan and budget across all markets, which is approved by the founders and Global MD. Within that plan, you decide where the money goes, across Google and Meta ads, agencies and campaigns, and show what it brought back.
4. Lead the marketing team. This includes our Head of Creative Marketing and his team, our Global Digital Marketing Manager, the local marketing and PR people in each country, and our agencies. Your job is to give their work a clear commercial direction.
5. Make every activation sell. Our founders and Global MD will keep leading big events and activations. You make sure each one has a clear mattress story, a way to capture contacts, and a follow‑up plan with the sales team.
6. Support sales and product. Give showroom teams and B2B Managers the stories, tools and leads they need. Bring what customers tell us back into product development.
7. Get digital right. Know how to measure the real impact of our ads and online channels, even when the sale happens in the showroom. Make our website simpler, clearer and more transparent, so people quickly understand who we are and why they should visit.

What success looks like after 12 months

• People see Heveya as a mattress brand first, with a clear and convincing story the whole team tells the same way
• Our website, social media and wider online presence, including how we show up when people ask AI tools for advice, bring in more booked showroom visits and consultations each month, and we know the conversion rate per market
• Clear cost per visit and cost per sale for each market, and the budget is shifted to what works
• Every activation has a mattress story and a follow‑up plan, with leads that reach the sales team
• The marketing team, including creative, works to clear commercial goals
• Marketing runs week to week without the founders in the room

Who you'll work with

• Global MD: you report to him; he is your line manager. He keeps the business running across markets, brings his network and connections, and needs to be in the know on everything you do.
• Head of Brand (co‑founder): you work with her most closely. She sets the direction for the brand and its marketing, and brings the big ideas, often bigger than anyone thinks is possible. Your job is to turn those ideas into plans that work and sell, and to put the commercial side on the table before decisions are made. As you prove yourself, you'll take on more of the direction, with a clear path into our management team.
• Head of Creative Marketing: reports to you. He leads our in‑house creative team. Together you’ll give the team a clear commercial focus and help it grow.
• Global Digital Marketing Manager: reports to you. Runs our digital marketing day to day.
• Local marketing and PR people in each country: work with you on campaigns, events and press in their market.
• Country managers and their teams in Singapore, Bali, Dubai, Hong Kong and Perth.
• Our automation team: two strong technical people who build our data, tracking and AI tools. You tell them what to measure and what you need.
• External agencies for ads, PR and content.

Who we’re looking for

Experience

• 8 to 12+ years in marketing, with at least 3 years leading a team and owning a budget
• Background in a premium brand where customers spend a lot and think it over before buying, ideally with showrooms or stores. Think premium furniture and interiors, premium fashion, cars, watches, or wellness and hospitality
• Proven results turning online attention into store visits and sales
• Hands‑on understanding of Google and Meta ads, website conversion and the numbers behind them. You don't need to run campaigns yourself, but you can judge an agency's work and challenge it
• Experience in the Middle East and/or Asia is a strong plus.

The person

• Commercial and rational, but with a real feel for brand. You can keep a brand premium and still make it sell
• Outgoing and energetic. You bring people and resources together and get things moving
• Genuinely curious about AI and what it can do for marketing. You keep up with what’s new and possible, so you can guide our technical team, who build the tools but look to you for the marketing know‑how.
• Confident enough to challenge ideas, including the founders', and to back it up with numbers
• Works hard and wants to build something, not just manage it.

Practical details

• Location: Bali, Indonesia, where Heveya is headquartered. You'll need to be based in Bali.
• Travel: regular trips to Singapore, Dubai and Australia to understand each market and work with the local teams.
• Reports to: Global MD, working most closely with the Head of Brand (co‑founder)
• Budget: you propose and manage the annual marketing budget across all markets, approved by the founders and Global MD. We'll share the details during the interview process.
• Package: to be confirmed
• Start date: to be confirmed