Digital Marketing Manager

BVR Group Asia; Provinsi Bali; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

BVR Group Asia is seeking a hands-on marketing leader to own growth across its brands in Bali. You will head the marketing team, translate paid ads, content and data into measurable bookings, and report to senior leadership.

Collaborate with sales, operations, and engineering to drive revenue. You will set strategy, manage performance marketing across Meta, Google, TikTok, and other channels, and lead a content calendar with quality across brands.

Qualifications

• 5+ years in marketing with leadership experience.
• Proven results in paid ads (Meta, Google, TikTok) with ROAS/CPA targets.
• Experience directing content, video and creative production.

Responsibilities

• Set marketing strategy and quarterly plans aligned to revenue targets.
• Own performance marketing across key channels: budget, optimization, ROAS, CPL/CPA, attribution.
• Lead multimedia team and content calendar ensuring brand quality.
• Manage brand positioning, PR, influencer collaborations, and online reputation.
• Build dashboards from ads platforms, GA4, POS and CRM to drive decisions.

Skills

Marketing leadership

Paid ads management

Analytics GA4

Content production

SEO/SEM

Education

Bachelor's degree in Marketing, Business, Communications

Tools

GA4

Pixel tracking

A/B testing

Job description

The Role

We are looking for a hands-on marketing leader to own growth across BVR Group Asia's brands. You will lead the marketing team and turn paid ads, content and data into measurable bookings and revenue. You will report to senior leadership and work closely with sales, operations and engineering.

What You Will Do

• Set the marketing strategy and quarterly plans, aligned to revenue targets for each division and outlet
• Own performance marketing across Meta, Google, TikTok and other channels: budget, optimization, ROAS, CPL/CPA, A/B testing and attribution
• Lead the multimedia team (photo, video, design, copy, social) and run the content calendar, with consistent quality across brands
• Manage brand positioning, PR, influencer and KOL collaborations, and online reputation
• Build dashboards from ads platforms, GA4, POS and CRM, and use them to make decisions
• Work with our software engineer on POS integration, AI tools and the upcoming point rewards program
• Coach and evaluate the team with clear KPIs, and manage agencies and freelancers
• Plan and control the marketing budget and cost efficiency

What You Bring

• 5+ years in marketing, including 2+ years leading a team
• Proven results in paid ads (Meta Ads, Google Ads, TikTok Ads), with a track record of ROAS and CPA targets
• Experience directing content, video and creative production
• Strong analytics: GA4, pixel and conversion tracking, reporting, A/B testing
• Experience working with sales to align marketing with revenue
• Background in PR, brand and market research is a plus
• Strong English; Bahasa Indonesia is an advantage
• Bachelor's degree in Marketing, Business, Communications or a related field
• Experience in hospitality, F&B, wellness or multi-brand businesses is a plus
• Based in, or willing to relocate to, Bali

Why Join Us

• Lead marketing across multiple growing brands and a direct line to leadership
• Real budget ownership and room to build the team and systems
• A collaborative group with in-house engineering support for marketing technology