Marketing Designer

Luno; Jakarta Pusat; On-site; IDR 111,600,000 - 200,880,000; Full time

Benefits offered by this job

Remote work policy

5 days leave

Private medical insurance

Learning platforms

Primary caregiver leave

Paw-ternity leave

Inspiration Day

Free lunch and snacks

Job summary

Luno is seeking a Marketing Designer to power creative output for Malaysia and Indonesia markets. You’ll translate briefs into campaign-ready visuals across ATL, digital, CRM, and social formats while upholding global brand standards.

We value fast, organized designers who can collaborate with regional leads, use AI design tools daily, and localise content for local markets. Remote-friendly with office options and generous learning perks.

Qualifications

• Degree or diploma in Graphic Design, Visual Communication, or equivalent field (advantageous)
• Portfolio demonstrating marketing design work across digital channels is required in place of formal qualifications
• 1-5 years of experience in a marketing design or visual design role (required)
• Advanced proficiency in Figma, including component libraries and auto-layout (required)
• Working knowledge of Framer for web-based marketing page design and prototyping (required)
• Active use of AI design tools (e.g. Adobe Firefly, Midjourney, Canva AI, Runway, or equivalent) as part of day-to-day production workflow (required)
• Experience designing for performance marketing channels (Meta, Google, TikTok ad formats) (required)
• Experience in fintech, crypto, or financial services (advantageous)
• Familiarity with Bahasa Melayu or Bahasa Indonesia for basic localisation review (advantageous)

Responsibilities

• Campaign & ATL Creative. Design and produce above-the-line creative assets for Malaysia and Indonesia, including OOH, digital display, and brand campaign materials. Ensure all output is localised appropriately for each market while maintaining global brand consistency.
• Performance Creative. Produce paid social and search ad creative in formats and volumes required by the performance marketing team. Build and maintain a library of tested creative variants across Google, Meta, and TikTok formats, iterating based on performance data.
• CRM & Email Design. Design email and push notification templates for CRM campaigns across both markets. Work with the CRM team to ensure designs render correctly across devices and platforms, and maintain a modular template system that enables fast turnaround on localised sends.
• Social Content. Design organic and paid social assets for the Malaysia and Indonesia channels, including static posts, stories, and short-form video thumbnails and overlays. Support the social team with templated formats that allow rapid content production without requiring a design brief for every post.

Skills

Figma

Framer

AI design tools

Performance marketing

Fintech/crypto

Localization review

Marketing design

Education

Graphic Design degree

Tools

Framer

Adobe Firefly

Runway

Canva AI

Midjourney

Job description

About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.

Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.

Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

Luno is growing its presence across Southeast Asia, and Malaysia and Indonesia are two of our most important markets. This role exists to make sure every piece of marketing that reaches those markets looks, feels, and performs at the standard Luno sets globally. The Marketing Designer is the creative engine for both countries, turning campaign briefs, performance requirements, and brand guidelines into output that actually converts.

The role in a nutshell: Luno is growing its presence across Southeast Asia, and Malaysia and Indonesia are two of our most important markets. This role exists to make sure every piece of marketing that reaches those markets looks, feels, and performs at the standard Luno sets globally. The Marketing Designer is the creative engine for both countries, turning campaign briefs, performance requirements, and brand guidelines into output that actually converts.

• You are supporting both markets, which means you need to be fast, organised, and comfortable working across multiple channel types simultaneously.
• You work closely with the Regional Marketing Lead and in-country teams, translating strategy into visual execution across ATL, performance, CRM, and social formats.
• You are expected to use AI design tooling actively to increase throughput and produce faster without cutting corners on quality.

Your mission will be:

• Campaign & ATL Creative. Design and produce above-the-line creative assets for Malaysia and Indonesia, including OOH, digital display, and brand campaign materials. Ensure all output is localised appropriately for each market while maintaining global brand consistency.
• Performance Creative. Produce paid social and search ad creative in formats and volumes required by the performance marketing team. Build and maintain a library of tested creative variants across Google, Meta, and TikTok formats, iterating based on performance data.
• CRM & Email Design. Design email and push notification templates for CRM campaigns across both markets. Work with the CRM team to ensure designs render correctly across devices and platforms, and maintain a modular template system that enables fast turnaround on localised sends.
• Social Content. Design organic and paid social assets for the Malaysia and Indonesia channels, including static posts, stories, and short-form video thumbnails and overlays. Support the social team with templated formats that allow rapid content production without requiring a design brief for every post.

A little about you:

• Degree or diploma in Graphic Design, Visual Communication, or equivalent field (advantageous)
• Portfolio demonstrating marketing design work across digital channels is required in place of formal qualifications
• 1-5 years of experience in a marketing design or visual design role (required)
• Advanced proficiency in Figma, including component libraries and auto-layout (required)
• Working knowledge of Framer for web-based marketing page design and prototyping (required)
• Active use of AI design tools (e.g. Adobe Firefly, Midjourney, Canva AI, Runway, or equivalent) as part of day-to-day production workflow (required)
• Experience designing for performance marketing channels (Meta, Google, TikTok ad formats) (required)
• Experience in fintech, crypto, or financial services (advantageous)
• Familiarity with Bahasa Melayu or Bahasa Indonesia for basic localisation review (advantageous)

Life at Luno:

• Remote but reachable work policy gives you the freedom to choose between working from home or the office.
• Plus the option to buy and sell up to 5 days leave
• Improve body and mind, with excellent private medical insurance
• Access to Learnably and our additional learning platforms for your personal and professional development
• 6 months primary care-giver leave
• Paw-ternity leave for your furry friend
• Annual Inspiration Day in addition to your annual leave which increases based on your length of service!
• A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts
• Free lunch and snacks
• 0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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