Marketing Communications & Partnerships Coordinator

Sampoerna Schools System; Daerah Khusus Ibukota Jakarta; On-site; Full time

Job description

SCHOOL DEVELOPMENT OUTREACH - MARKETING COMMUNICATIONS & PARTNERSHIP COORDINATOR

Full-time

Responsibilities

• Develop and implement effective communication strategies, including budget planning, content ideation, and implementation schedules, based on the target audience.
• Develop and distribute communication materials such as publications, press releases, website/platform content, speeches, social media messages, e-newsletters, and other marketing materials that communicate the SDO’s activities, particularly new initiatives.
• Establish, manage, and maintain effective relationships and communications with media, Key Opinion Leaders (KOL), and third-party agencies for collaboration on various campaigns; collate analytics and maintain media databases and records of media coverage; regularly track and gain insights into competitors’ strategies as input for further planning.
• Seek opportunities to enhance brand awareness, drive traffic to School Development Outreach & Guru Binar’s domain, cultivate new leads and business expansion, and coordinate publicity events as required.
• Assume responsibility for developing new and/or supporting existing partnership initiatives to expand portfolios and build networks with potential stakeholders.

Qualifications

• Bachelor's Degree (minimum requirement)
• Minimum 1-3 years of professional experience in Marketing Communications and Partnership roles
• Demonstrated proficiency in developing and executing comprehensive communication strategies, including budget planning, content ideation, and implementation scheduling
• Proven expertise in social media engagement and the development and publication of professional communication materials, including press releases and marketing collateral
• Established experience and professional network with media contacts and Key Opinion Leaders (KOL)
• Documented track record of driving traffic, generating qualified leads, and supporting business expansion initiatives
• Strong collaborative abilities with demonstrated leadership competencies
• Advanced written and verbal communication skills with the ability to articulate complex concepts clearly and professionally