SCHOOL DEVELOPMENT OUTREACH - MARKETING COMMUNICATIONS & PARTNERSHIP COORDINATOR

Putera Sampoerna Foundation; Jakarta Pusat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Putera Sampoerna Foundation is seeking a Marketing Communications and Partnerships professional to design and execute strategies that improve education outreach and stakeholder engagement. The role emphasizes budget planning, content ideation, and scheduled campaigns to communicate the SDO’s activities and new initiatives.

You will build and maintain relationships with media, KOLs, and partner agencies, publish compelling materials, track coverage, and drive leads to support program expansion

Qualifications

• Bachelor's Degree required.
• 1–3 years in Marketing Communications or Partnership roles.
• Experience in developing and executing communication strategies with budgets.
• Proven social media engagement and press materials creation.
• Network with media and KOLs.
• Track record of driving traffic and leads.
• Strong collaboration and leadership skills.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement communication strategies with budget planning and schedules.
• Create and distribute publications, press releases, websites, speeches, social posts, newsletters.
• Manage relationships with media, KOLs, and agencies; track coverage and competitors.
• Enhance brand awareness, drive web traffic, generate leads, and coordinate publicity events.
• Develop partnerships to expand networks and portfolios.

Skills

Marketing communications

Partnerships

Media relations

Social media

Content creation

Budgeting

Team leadership

Education

Bachelor's degree

Job description

The Putera Sampoerna Foundation (PSF) is the first Social Business Institution in Indonesia focused on advancing the nation through quality education.

As a social enterprise, PSF partners with others to expand access to international-standard education, creating a skilled, educated generation, to lead and contribute to Indonesia’s progress.

The three main pillars of the Putera Sampoerna Foundation focused on the provision of quality education to Indonesia; Sampoerna Schools System, School Development Outreach, and Scholarships. Since its inception in 2001, the Putera Sampoerna Foundation has distributed more than 43,000 scholarships, provided training for more than 145,000 teachers and principals, and support development programs of more than 250 schools – in overall giving impact to more than 423,000 students.

Applying the principles of transparency and accountability in all its activities, the Putera Sampoerna Foundation has been trusted by more than 250 corporations, organizations and associations as a provider for Corporate Social Responsibility (CSR) programs.

Job Description

• Develop and implement effective communication strategies, including budget planning, content ideation, and implementation schedules, based on the target audience.
• Develop and distribute communication materials such as publications, press releases, website/platform content, speeches, social media messages, e-newsletters, and other marketing materials that communicate the SDO’s activities, particularly new initiatives.
• Establish, manage, and maintain effective relationships and communications with media, Key Opinion Leaders (KOL), and third-party agencies for collaboration on various campaigns; collate analytics and maintain media databases and records of media coverage; regularly track and gain insights into competitors’ strategies as input for further planning.
• Seek opportunities to enhance brand awareness, drive traffic to School Development Outreach & Guru Binar’s domain, cultivate new leads and business expansion, and coordinate publicity events as required.
• Assume responsibility for developing new and/or supporting existing partnership initiatives to expand portfolios and build networks with potential stakeholders.

Qualifications

• Bachelor's Degree (minimum requirement)
• Minimum 1-3 years of professional experience in Marketing Communications and Partnership roles
• Demonstrated proficiency in developing and executing comprehensive communication strategies, including budget planning, content ideation, and implementation scheduling
• Proven expertise in social media engagement and the development and publication of professional communication materials, including press releases and marketing collateral
• Established experience and professional network with media contacts and Key Opinion Leaders (KOL)
• Documented track record of driving traffic, generating qualified leads, and supporting business expansion initiatives
• Strong collaborative abilities with demonstrated leadership competencies
• Advanced written and verbal communication skills with the ability to articulate complex concepts clearly and professionally