Marketing Communications Lead — Brand & Promotions (Makassar)

Pt Indah Gilang Tama; Makassar; Hybrid; IDR 111,600,000 - 200,880,000; Full time

Job summary

Pt Indah Gilang Tama is seeking a Marketing & Communications Executive for a luxury resort in Makassar. The role combines on-site collaboration with remote execution of marketing tasks, focusing on brand visibility, guest acquisition, and loyalty across digital, social, PR, and advertising channels.

The ideal candidate will drive storytelling and brand-building with hospitality marketing expertise, delivering integrated campaigns and measurable ROI for a premier destination in Makassar and

Responsibilities

• Develop and implement integrated marketing and communication plans to achieve resort objectives.
• Manage the resort's social media presence, creating engaging content and monitoring online engagement.
• Oversee the creation of marketing collateral, including brochures, website content, and advertising materials.
• Coordinate public relations activities, including press releases and media relations.
• Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.
• Analyze marketing campaign performance and provide regular reports on ROI and key metrics.
• Manage the marketing budget effectively, ensuring optimal allocation

Job description

Marketing & Communications Executive – Luxury Resort

Our client, a luxury resort located in the stunning archipelago near Makassar, is seeking a creative and strategic Marketing & Communications Executive. This role is responsible for developing and executing comprehensive marketing strategies to enhance the resort's brand visibility, attract new guests, and foster loyalty among existing clientele. You will manage all aspects of marketing and communications, including digital marketing, social media, public relations, and advertising campaigns. The ideal candidate will have a strong understanding of the hospitality industry's marketing landscape, excellent communication skills, and a proven track record in developing impactful campaigns. This hybrid role offers flexibility, combining on-site collaboration with remote execution of certain marketing tasks. Join a dynamic team dedicated to showcasing the unique offerings of this premier destination in Makassar and its surrounding regions. The position requires a results-driven individual with a flair for storytelling and brand building.

Key Responsibilities

• Develop and implement integrated marketing and communication plans to achieve resort objectives.
• Manage the resort's social media presence, creating engaging content and monitoring online engagement.
• Oversee the creation of marketing collateral, including brochures, website content, and advertising materials.
• Coordinate public relations activities, including press releases and media relations.
• Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.
• Analyze marketing campaign performance and provide regular reports on ROI and key metrics.
• Manage the marketing budget effectively, ensuring optimal allocation