Marketing Associate / Senior Associate

ShopBack; Jakarta Pusat; On-site; IDR 120,000,000 - 210,000,000; Full time

Benefits offered by this job

Career growth

Be part of a winning team

Competitive compensation

Candid, open culture

Job summary

ShopBack in Indonesia is seeking a Marketing Campaign Associate to own end-to-end campaigns for ShopBack and brand/merchant partners. You will lead planning, strategy, execution, and post-campaign analysis, working cross-functionally to drive strong outcomes.

You will manage partner campaigns, coordinate with Business Development, CRM, Product, Design and regional teams, and use AI tools to research, analyze data, and craft effective messaging that elevates brand performance.

Qualifications

• 1–5 years of experience in marketing campaign planning and execution.
• Ownership, initiative, independence, and sound judgment.
• Strong stakeholder management and collaboration across multiple functions.
• Hands-on execution mindset with ability to navigate competing priorities.
• Fluency with AI tools for research, analysis and problem solving.

Responsibilities

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns.
• Manage partner campaigns, including product launches and integrated brand initiatives.
• Coordinate with Business Development, Operations, Product, Design, CRM, and regional teams.
• Collaborate confidently with stakeholders, including regional PICs and leadership teams.
• Identify campaign issues early and work with stakeholders to resolve them.
• Use campaign data to evaluate performance, derive insights, and drive improvements.
• Provide copywriting input to improve brand messaging and effectiveness.
• Leverage AI tools to research, analyze information, and solve day-to-day challenges.

Skills

Stakeholder management

Ownership

AI tools fluency

Copywriting

Cross-functional collaboration

Tools

AI tools

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team in Indonesia and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.

What You'll Own

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns
• Manage partner campaigns, including product launches and other integrated brand initiatives
• Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
• Able to collaborate closely with stakeholders confidently, including to regional PICs and leadership teams
• Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
• Use campaign data to evaluate performance, identify insights, and recommend improvements
• Support effective campaign messaging and provide copywriting suggestions to improve brand performance
• Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

What We’re Looking For

Must-have:

• 1-5 years of relevant experience in marketing campaign planning and execution
• Experience managing campaigns from initial planning through launch and post-campaign analysis
• High level of ownership, initiative, independence, and sound judgement
• Strong stakeholder management and collaboration skills across multiple functions
• Hands-on approach to execution, with tenacity to work through challenges and competing priorities
• Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
• Strong communication skills and ability to contribute thoughtful copywriting recommendations

Nice-to-have:

• Experience in e-commerce, online travel, or technology company
• Familiarity with CRM campaigns

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.