Marketing Associate / Senior Associate

ShopBack; Indonesia; On-site; IDR 89,280,000 - 167,400,000; Full time

Benefits offered by this job

Career growth opportunities

Global team

Competitive compensation

Open culture

Job summary

ShopBack in Indonesia is seeking a Marketing Campaign Associate/Senior Associate to own end-to-end campaigns for ShopBack and its brand/merchant partners.

You'll lead planning, execution and post-campaign analysis, collaborating with Business Development, Operations, Product, CRM and creative teams to drive strong outcomes. Proficiency with AI tools and copywriting suggestions is valued.

Join a fast-growing team shaping regional campaigns and experiences for merchants.

Qualifications

• 1–5 years of experience in marketing campaign planning and execution.
• Experience managing campaigns from planning through launch and post-campaign analysis.
• High ownership, initiative, independence, and sound judgement.
• Strong stakeholder management across multiple functions.
• Hands-on execution mindset with ability to handle competing priorities.
• Fluency with AI tools for research, analysis, and problem solving.
• Strong copywriting and communication skills.

Responsibilities

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis.
• Manage partner campaigns, including product launches and integrated brand initiatives.
• Coordinate with Business Development, Operations, Product, CRM, and design teams.
• Collaborate with regional PICs and leadership teams as needed.
• Identify and resolve campaign issues early with stakeholders.
• Use data to evaluate performance, derive insights, and suggest improvements.
• Provide copywriting suggestions to improve brand messaging.
• Leverage AI tools to research and solve campaign challenges.

Skills

Campaign planning

End-to-end ownership

Stakeholder management

AI tools

Copywriting

Cross-functional collaboration

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About The Role

We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team in Indonesia and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.

What You'll Own

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns
• Manage partner campaigns, including product launches and other integrated brand initiatives
• Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
• Able to collaborate closely with stakeholders confidently, including to regional PICs and leadership teams
• Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
• Use campaign data to evaluate performance, identify insights, and recommend improvements
• Support effective campaign messaging and provide copywriting suggestions to improve brand performance
• Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

Must-have

What We're Looking For

• 1-5 years of relevant experience in marketing campaign planning and execution
• Experience managing campaigns from initial planning through launch and post-campaign analysis
• High level of ownership, initiative, independence, and sound judgement
• Strong stakeholder management and collaboration skills across multiple functions
• Hands-on approach to execution, with tenacity to work through challenges and competing priorities
• Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
• Strong communication skills and ability to contribute thoughtful copywriting recommendations

Nice-to-have

• Experience in e-commerce, online travel, or technology company
• Familiarity with CRM campaigns

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data‑protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [email protected] . ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!