Marketing Associate

Garena; Jakarta Pusat; On-site; IDR 100,440,000 - 156,240,000; Full time

Job summary

Garena seeks a proactive Marketing Associate to drive growth for Delta Force in Indonesia across general and esports marketing. You will craft engaging campaigns, work with creators and KOLs, promote Delta Force esports, and translate player insights into strong marketing initiatives.

You will develop campaigns, manage influencer programs, and analyze results to inform the regional team. Ideal candidates have marketing experience, content marketing skills, and passion for gaming in Indonesia.

Qualifications

• Experience in marketing, campaign management, content marketing, KOL/influencer marketing, esports, or a related field.
• Strong understanding of social media trends, gaming culture, and Indonesian audiences.
• Creative thinker who can identify emerging trends and develop original campaign ideas from scratch.
• Strong interest and understanding of esports, preferably with experience in esports marketing or gaming.

Responsibilities

• Develop and execute marketing campaigns across general marketing and esports.
• Manage and develop creator/KOL programs, identifying relevant creators and building campaigns.
• Develop creative campaigns and activations based on player insights and market opportunities.
• Manage esports marketing activities, including caster management, player promotion, and team relations.
• Support Delta Force esports social media with match highlights and player-focused content.
• Monitor performance and provide actionable insights to the regional team.
• Collaborate with internal teams, esports organizations, creators, agencies, and partners for campaign execution.
• Track campaign performance and provide recommendations to improve effectiveness.

Skills

Marketing

Campaign management

KOL / Influencer marketing

Esports marketing

Content marketing

Social media trends

Data-driven mindset

Communication

Relationship-building

Job description

As Marketing Associate, you will be responsible to drive Delta Force’s marketing growth in Indonesia across both general marketing and esports marketing. The role will be responsible for creating engaging campaigns, working with creators and KOLs, promoting Delta Force esports, and turning player, community, and market insights into effective marketing initiatives.

Job Description

• Develop and execute marketing campaigns across general marketing and esports.
• Manage and develop creator/KOL programs, including identifying relevant creators and building campaigns with them.
• Develop creative campaigns and activations based on current trends, player insights, and market opportunities.
• Manage esports marketing activities, including caster management, player promotion, esports partnerships, and team relations.
• Support Delta Force esports social media through match highlights, player-focused content, clips, and other engaging content.
• Monitor and analyze Delta Force performance in Indonesia and provide actionable insights and feedback to the regional team.
• Work closely with internal teams, KOLs, esports organizations, creators, agencies, and other external partners to ensure smooth campaign execution.
• Track campaign performance and provide recommendations to continuously improve marketing effectiveness.
  
  

Job Requirements

• Experience in marketing, campaign management, content marketing, KOL/influencer marketing, esports, or a related field.
• Strong understanding of social media trends, gaming culture, and Indonesian audiences.
• Creative thinker who can both identify emerging trends and develop original campaign ideas from scratch.
• Strong interest and understanding of esports, preferably with experience in esports marketing or gaming.
• Strong communication and relationship-building skills, especially when working with KOLs, creators, esports teams, and partners.
• Data-driven mindset with the ability to turn campaign and player performance data into actionable insights.
• Dynamic, adaptable, and comfortable working in a fast-paced environment where priorities can change quickly.
• Strong ownership, initiative, and attention to detail, with the ability to manage multiple campaigns and stakeholders simultaneously.