Lead Ads Solution Strategy & Analytics

Astro Holdings Berhad; Jakarta Utara; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

Astro Holdings Berhad seeks an experienced Ads Product Leader to own the ad product portfolio (Search, Category, Homepage Banner, Catalog Tile) and pricing strategy. You will set CPM/CPC logic, floors, and guardrails, and ensure measurement definitions and ROAS standards are in place.

You will lead Ads Analytics and Insights, building dashboards for internal and client reporting and collaborate with Product, Tech, Data, Market Research, Commercial and Marketing teams.

Qualifications

• 4 to 6 years in retail media, ad tech, ad ops or digital monetization.
• End-to-end ownership of an ad product P&L or rate card.
• Experience managing at least one direct report.
• Experience in marketplace retail media strategy or FMCG advertising preferred.

Responsibilities

• Own ad product portfolio and pricing strategies.
• Develop rate cards, CPM/CPC logic, floors and guardrails.
• Define measurement definitions and ROAS standards.
• Lead GTM and client activation for Ads Product.
• Build and maintain ads performance dashboards.
• Collaborate cross-functionally with Product, Tech, Data, Market Research and Marketing teams.

Skills

Strong SQL

Google Analytics

Superset

Ad measurement

Leadership

Pricing/Product ownership

Tools

Google Analytics

Superset

Job description

• Ad product portfolio: Search, Category, Homepage Banner, Catalog Tile, Infinite Scroll, Super Brand Day. You design objective-specific packages, awareness versus conversion. Adjustable initiative by initiative.
• Pricing and yield: rate card, floors, CPM and CPC logic, discount guardrails. Every non standard commercial construct goes through you before it reaches a brand.
• Measurement and data integrity: no package ships without its own measurement definition. Attribution methodology, ROAS standards, brand-facing insight layer.
• Ads Product GTM: launch strategy, client activation, repeat rate.
• Ads Analytics and Insights leadership, with one direct report. Building the ads performance dashboard for both internal and external reporting
• Cross Function: Primary Ads counterpart to Product, Tech , Data team and collaboration with Market Research, Commercial and Customer Growth & Marketing Team.

Deskripsi Pekerjaan Job Description :

• Ad product portfolio: Search, Category, Homepage Banner, Catalog Tile, Infinite Scroll, Super Brand Day. You design objective-specific packages, awareness versus conversion. Adjustable initiative by initiative.
• Pricing and yield: rate card, floors, CPM and CPC logic, discount guardrails. Every non standard commercial construct goes through you before it reaches a brand.
• Measurement and data integrity: no package ships without its own measurement definition. Attribution methodology, ROAS standards, brand-facing insight layer.
• Ads Product GTM: launch strategy, client activation, repeat rate.
• Ads Analytics and Insights leadership, with one direct report. Building the ads performance dashboard for both internal and external reporting
• Cross Function: Primary Ads counterpart to Product, Tech , Data team and collaboration with Market Research, Commercial and Customer Growth & Marketing Team.

Requirements :

• 4 to 6 years in retail media, ad tech, ad ops or digital monetization, including 2 or more years owning a commercial product or pricing structure end to end
• Ownership of an ad product P&L or a rate card, not only run campaigns. End-to-end from benchmarking and proposal to GTM.
• Strong SQL, google analytics or superset is preferred.
• Fluent in ad measurement: incrementality versus last click, impression share, ROAS, attribution windows.
• Experience in managing at least one direct report
• Experience in the strategy side of marketplace retail media, self serve advertiser funnels, or FMCG and agency-side retail media buying is preferred