KOL Supervisor / Manager

PT JELITA PERNIAGAAN INDONESIA; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading influencer marketing firm in Indonesia is seeking a Key Opinion Leaders Supervisor to develop and implement a TikTok influencer strategy. The ideal candidate will manage influencer relationships, oversee campaign executions, and monitor performance metrics. Strong negotiation skills and fluency in Bahasa Indonesia and English are essential. This is an exciting opportunity to shape the brand's presence on TikTok in Indonesia, engaging with top-tier influencers and driving brand awareness through innovative campaigns.

Qualifications

• Proven experience in influencer marketing ideally in the TikTok ecosystem.
• Strong understanding of TikTok trends and features.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Develop and implement a TikTok influencer strategy.
• Identify and establish relationships with top-tier influencers.
• Oversee end-to-end influencer campaign execution.
• Negotiate contracts with influencers and agencies.
• Monitor performance of KOL campaigns on TikTok.
• Build and nurture long-term relationships with influencers.
• Monitor competitors’ strategies on TikTok.

Skills

Influencer marketing

Negotiation

Communication

Creativity

Project management

Job description

Key Responsibilities

• Develop and implement a comprehensive TikTok influencer strategy aligned with brand objectives, market trends, and consumer insights in Indonesia
  Create campaigns that drive engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.
• Identify and establish relationships with top‑tier and micro‑influencers in Indonesia who align with the brand’s values, target audience, and goals
  Stay up-to-date with TikTok trends and emerging influencers to ensure the brand is always at the forefront of the platform.
• Oversee end-to-end influencer campaign execution, from briefing and content creation to final delivery and performance analysis
  Ensure influencers’ content aligns with brand guidelines, voice, and overall marketing strategy.
• Negotiate contracts, terms, and compensation with influencers and influencer agencies to ensure mutually beneficial partnerships
  Collaborate with internal teams (creative, PR, and marketing) to ensure influencer content is integrated seamlessly into the overall marketing strategy.
• Monitor the performance of KOL campaigns on TikTok, track key metrics (engagement, reach, conversions), and optimize strategies accordingly
  Provide regular reports and insights to management on campaign effectiveness, ROI, and influencer impact.
• Build and nurture long-term relationships with influencers to foster loyalty and repeat collaborations
  Engage in community management by interacting with influencers’ audiences and ensuring positive brand sentiment.
• Monitor competitors’ influencer strategies on TikTok and analyze trends in influencer marketing within Indonesia’s digital landscape
  Use data and insights to continuously improve and adapt the influencer strategy.

Qualifications

• Proven experience in influencer marketing or KOL management, ideally in the TikTok ecosystem, preferably within Indonesia or Southeast Asia.
• Strong understanding of TikTok trends, features, and best practices.
• Excellent negotiation and communication skills.
• Creative mindset with an ability to think outside the box to create viral content.
• Fluent in Bahasa Indonesia and English (both written and spoken).
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Preferred: Experience working with a brand in the lifestyle, fashion, or e-commerce industry.
• Preferred: Existing network of TikTok influencers in Indonesia.

Interview Questions

• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Key Opinion Leaders Supervisor?
• Which of the following languages are you fluent in?
• How would you rate your English language skills?