KOL Lead

somethinc - beautyhaul; Indonesia; On-site; IDR 133,920,000 - 279,000,000; Full time

Job summary

Beautyhaul is seeking a seasoned KOL Lead to drive influencer partnerships for Somethinc and its brands in Indonesia. You will manage influencer campaigns from strategy to execution, optimizing content and performance.

You will build and maintain relationships with micro to mega KOLs, analyze data, collaborate with marketing, and help disrupt the beauty industry with innovative non-linear growth.

Qualifications

• Min. 3 years experience as KOL Lead.
• Have KOL databases and strong relationships with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Experience handling KOL for beauty.

Responsibilities

• Oversee operation performance of key users and content improvements.
• Analyze data and suggest influencer/KOL choices.
• Develop and execute influencer marketing strategies.
• Maintain strong relationships with KOLs/influencers.
• Brainstorm with marketing to boost engagement with KOLs.

Skills

KOL Lead

Influencer Marketing

KOL Relationship Management

Content Analysis

Job description

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities:

• Responsible for the operation performance of key users and improvement of contents.
• Do analysis & give suggestion in order to choose the right influencers/KOL.
• Develop and execute influencer marketing strategies.
• Maintain a good relationship with KOL/influencers.
• Brainstorm with the marketing team on how to increase the marketing engagement by collaborating with certain KOL/Influencers.

Requirements:

• Min. 3 years experience as KOL Lead.
• Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Have the experience to handle KOL for beauty.

We have a 'CREATED' culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.