Indonesia SMB Strategy Lead: Growth & Acquisition

TikTok; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

TikTok is seeking a skilled professional to join the Indonesia Small Medium Business team in Jakarta to drive acquisition strategy for key industries and accelerate seller growth on TikTok Shop. You will define industry development stages, build replicable playbooks, and collaborate with teams across assortment, marketing, and product to unlock platform capabilities.

The role requires 3+ years in e-commerce or internet operations, strong data analytics, and fluency in English.

Qualifications

• 3+ years of experience in e-Commerce or internet operations/strategy/business analytics.
• Detail-oriented, responsible and results-driven in a fast-changing environment.
• Fluent in English (both written and spoken).

Responsibilities

• Take ownership of end-to-end acquisition strategy planning and execution for key industries in Indonesia.
• Develop differentiated industry operating and seller management strategies and build playbooks.
• Monitor industry OKRs and adjust strategy based on data insights.
• Collaborate with cross-functional teams to land platform capabilities and resources in priority industries.

Skills

E-commerce strategy

Operations planning

Data analytics

Cross-functional collaboration

Tools

Excel

SQL

Job description

TikTok is seeking a skilled professional to join the Indonesia Small Medium Business team in Jakarta to drive acquisition strategy for key industries and accelerate seller growth on TikTok Shop. You will define industry development stages, build replicable playbooks, and collaborate with teams across assortment, marketing, and product to unlock platform capabilities.

The role requires 3+ years in e-commerce or internet operations, strong data analytics, and fluency in English.