Indonesia E-Commerce Supervisor (TikTok)

Anta International; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

ANTA is seeking a TikTok Indonesia Brand Operations Manager to lead live-streaming management for service providers, hosts, and influencers, and to oversee strategy and profitability for TikTok Indonesia.

The role requires over 2 years on TikTok brand operation, team leadership, English fluency, Mandarin preferred, and the ability to work under pressure. Responsibilities include data analysis and cross-brand coordination for multiple brand accounts.

Qualifications

• More than 2 years of TikTok brand operation experience.
• More than 1 year of brand team management experience.
• Fluency in English; Mandarin is preferred for international communication.
• Results-oriented with strong initiative and ability to work under pressure.

Responsibilities

• Develop the operation strategy for TikTok Indonesia and oversee live-stream management of service providers, hosts, and influencers.
• Manage and conduct live-streaming; plan content, scenes, themes and host language skills; engage fans to boost stickiness.
• Build and train service providers and live-stream teams; incubate new hosts.
• Be in charge of live-stream sales planning for the brand portfolio across each sales cycle category.
• Arrange product testing, arrangement, and grouping in the live room according to data.

Skills

TikTok ops

Team leadership

English fluency

Mandarin preferred

Problem solving

Initiative

Job description

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Responsibilities:

• Develop the operation strategy for TikTok Indonesia. Take overall responsibility for the live - streaming management of service providers, hosts, and influencers. Analyze live - streaming data, and be accountable for the performance and profitability of TikTok Indonesia.
• Manage and conduct live - streaming. Be responsible for, but not limited to, live - streaming content, scene arrangement, theme and content planning, and the modification of hosts' professional language skills. Interact with fans to enhance fan stickiness.
• Build a team. Manage and train service providers and live - streaming teams, formulate live - streaming strategy gameplay and new host incubation plans, etc.
• Be in charge of the live - streaming sales of the product portfolio structure of each brand account, and plan the sales amount structure of each sales cycle category.
• Arrange the work of product testing, product arrangement, and product grouping in the live - streaming room according to the overall data of the live - streaming room.
• Plan and formulate a live - streaming ability improvement plan, arrange and track its implementation.
• Overall plan short - video traffic and sales targets.
• Coordinate and plan live - streaming room activities.
• Pay attention to the key factors affecting the store score every day. Be responsible for the daily tracking, maintenance, improvement, and coordination of violation scores and store scores.
• Be responsible for the statistical analysis of data such as advertising background delivery, short - video delivery, account consumer groups, reputation scores, and products.

Requirements:

• Have more than 2 years of TikTok brand operation experience or work experience on the TikTok platform. Be familiar with the TikTok live-streaming e-commerce process and basic knowledge, and proficiently operate TikTok platform promotion and traffic‑guiding.
• Have more than 1 year of brand team management experience, and be familiar with brand operation and organizational structure building.
• Fluency in English, as well as Mandarin is preferred in order to communicate with international counterparts.
• Be result-oriented, with strong self-initiative. Be able to quickly locate and solve problems. Have a strong ability to withstand pressure and adapt to the working rhythm of e-commerce.