Hospitality Digital Marketing Lead Direct Bookings Growth

PHM Hotels; Jakarta Pusat; On-site; IDR 167,400,000 - 334,800,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Flexible working arrangements

Complimentary stays across PHM Hotels

Professional development and budget

Job summary

PHM Hotels Head Office Jakarta is seeking a Marketing professional to shape the digital presence across five brands. You will lead performance marketing, social media strategy, and content creation to drive direct bookings and raise brand awareness throughout the portfolio.

You will plan campaigns across Google, Meta, and TikTok, manage social calendars, optimize ROI, and collaborate with property teams to produce compelling visuals and SEO-friendly content.

Qualifications

• Minimum 2 years in digital marketing, hospitality or travel preferred.
• Proficiency in Google Ads, Meta Business Suite, and analytics tools.
• Strong copywriting and visual storytelling skills.
• Experience with SEO, SEM, and email marketing platforms.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, and TikTok.
• Manage social media accounts and content calendars for all brands.
• Analyze campaign performance and optimize for ROI and direct bookings.
• Collaborate with property teams to create compelling visual content.
• Manage SEO strategy and website content updates.
• Monitor industry trends and competitor digital strategies.

Skills

Digital marketing

Copywriting

Visual storytelling

Data-driven decision making

Tools

Google Ads

Meta Business Suite

Analytics tools

SEO

SEM

Email marketing platforms

Job description

PHM Hotels Head Office Jakarta is seeking a Marketing professional to shape the digital presence across five brands. You will lead performance marketing, social media strategy, and content creation to drive direct bookings and raise brand awareness throughout the portfolio.

You will plan campaigns across Google, Meta, and TikTok, manage social calendars, optimize ROI, and collaborate with property teams to produce compelling visuals and SEO-friendly content.