Head of Digital Marketing

SFS Group Indonesia; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast-paced marketing firm in Indonesia seeks a Growth Architect with a proven track record in Digital Marketing. The ideal candidate has over 5 years of experience, a deep understanding of the e-commerce landscape, and excellent analytical skills. You will lead new product development, oversee marketing strategies, and ensure successful campaign execution in a dynamic environment. This position requires hands-on involvement and a startup mentality, thriving under pressure and adapting to fast-changing scenarios.

Qualifications

• Minimum 5+ years in Digital Marketing with a verifiable portfolio.
• Experience launching and scaling products from idea to launch.
• Strong analytical skills to read data and translate it into actionable strategy.

Responsibilities

• Lead the brainstorming for new product lines including Naming and Brand Identity.
• Oversee the launch phase and ensure all assets are deployed on time.
• Manage and optimize the entire customer acquisition funnel.

Skills

Digital Marketing expertise

Analytical skills

E-commerce knowledge (Shopee, Tokopedia, TikTok Shop, Shopify)

Hands-on approach

Job description

We are not looking for a corporate manager who hides behind spreadsheets. We are looking for a Growth Architect.

Before applying, ensure you align with our core culture:

1. Revenue is King: We don’t care about "vanity metrics" (likes/shares) unless they convert to sales. Your ultimate KPI is the bottom line.

2. Zero Fragility: We operate in a fast-paced environment. We need a leader who remains calm under pressure, hates excuses, and thrives in the trenches.

3. Complete Ownership: You don't just "suggest" ideas; you own the outcome. If a campaign fails, you fix it. If it wins, you scale it.

4. Builder Mindset: You are excited by the blank canvas. You love the chaos of launching a new brand and the discipline required to scale it.

Requirements (Must Haves)

• Proven Track Record: Minimum 5+ years in Digital Marketing, with a verifiable portfolio of scaling brands (showing "Before & After" revenue growth is a must).
• End-to-End Experience: Experience in taking a product from Idea → Launch → Scale. If you’ve only managed established brands, this role is not for you.
• Direct-to-Consumer (DTC) Expert: Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore).
• Strong Analytical Skills: You must be fluent in reading data and translating it into actionable strategy.
• The "Hustle" Attitude: Willing to get your hands dirty. You are a Director, but you are also the lead soldier on the battlefield.

Key Responsibilities

A. New Product Development

• Brand Conception: Lead the brainstorming for new product lines, including Naming, Brand Identity, USP development, and Market Positioning.
• Go-to-Market Strategy: Architect the full launch strategy. How do we get the first 1,000 customers? How do we scale to 10,000?
• Launch Execution: Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are world-class and deployed on time.

B. Revenue & Performance Marketing

• Orchestrate the Funnel: Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM).
• Data-Driven Decision Making: constantly analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies instantly.
• Sales Integration: Work closely with the sales/admin team to ensure marketing traffic converts into real cash flow.
• Creative Direction: Provide sharp, high-level direction to the Creative Team (Designers, Copywriters, Video Editors). You don't just approve designs; you ensure they sell.
• Continuous Innovation: Constantly bring fresh, out-of-the-box ideas to the table.

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