Growth & GTM Lead

PT XLSMART Telecom Sejahtera Tbk; Jakarta Pusat; On-site; IDR 400,000,000 - 560,000,000; Full time

Job summary

PT XLSMART Telecom Sejahtera Tbk is seeking a Product & Commercial Strategy Lead to translate product strategy into a clear market narrative and drive adoption across Nexus products, including myXL, AXISnet, MySF, and WhatsApp.

You will own cross-functional launches, design end-to-end digital journeys, manage channel readiness, and run growth campaigns that deliver measurable lifecycle activation from onboarding to retention.

Qualifications

• 8+ years in consumer digital go-to-market, growth, CRM/lifecycle marketing, app growth or integrated campaigns.

Responsibilities

• Positioning and target-segment activation: convert the Product & Commercial Strategy Lead’s proposition into a simple positioning, customer narrative and reason-to-believe by target segment.

Skills

Go-to-market strategy

CRM & lifecycle marketing

App growth

Campaign optimization

Analytics

Cross-functional coordination

English communication

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Analytics platforms

Job description

PT XLSMART Telecom Sejahtera Tbk is seeking a Product & Commercial Strategy Lead to translate product strategy into a clear market narrative and drive adoption across Nexus products, including myXL, AXISnet, MySF, and WhatsApp.

You will own cross-functional launches, design end-to-end digital journeys, manage channel readiness, and run growth campaigns that deliver measurable lifecycle activation from onboarding to retention.