Growth-Focused Performance Marketing Specialist

Seven-Retail Group; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Seven Retail Group is seeking a Performance Marketing Staff to own and optimize paid campaigns across Meta, Google, TikTok and other platforms. You will manage budgets, target audiences, and run experiments to drive high-quality leads and customer acquisition.

The role requires 2–5 years in performance/digital marketing with hands-on campaign scaling on Meta Ads and exposure to Google/TikTok. Collaboration with Creative and Growth teams will be key to improving strategies and outcomes.

Qualifications

• 2–5 years of experience in performance marketing, digital marketing, or growth marketing.
• Experience in education, consumer services, or consumer brands is a plus.
• Proven hands-on experience managing and scaling paid campaigns, particularly on Meta Ads, with exposure to Google, TikTok, or other relevant digital channels.
• Strong understanding of campaign setup, media buying, audience strategy, budget management, and performance optimization.
• Solid understanding of key performance metrics such as CPM, CPC, CTR, CVR, CPL/CPA, CAC, and ROAS.
• Strong analytical skills with the ability to turn campaign data into actionable insights and decisions.
• Experience using performance insights to develop creative hypotheses, testing ideas, and campaign improvements.
• Strong experimentation mindset and comfortable working in a fast-paced environment with a high level of ownership and autonomy.
• Familiarity with analytics, tracking, attribution, and reporting tools is preferred.
• Comfortable leveraging AI tools for analysis, creative ideation, productivity, and campaign execution.

Responsibilities

• Own and execute performance marketing across Meta, Google, TikTok, and other relevant digital channels, with a strong current focus on Meta Ads.
• Plan, launch, monitor, and optimize paid campaigns to drive qualified leads, conversions, and sustainable customer acquisition.
• Manage campaign budgets, pacing, audience targeting, and channel allocation to balance growth and efficiency.
• Develop and optimize prospecting, remarketing, and retargeting strategies across the customer journey.
• Build and run structured experiments across audiences, creatives, messaging, offers, campaign structures, and landing pages.
• Identify winning campaigns and creatives, scale what works, and quickly improve or stop underperforming initiatives.
• Collaborate closely with Creative, Growth, Performance, and other relevant teams to turn campaign insights into better strategies, creatives, and initiatives.
• Track and analyse key performance metrics such as CPC, CTR, CVR, CPL/CPA, CAC, and ROAS, translating data into clear insights and next actions.
• Continuously identify opportunities to improve campaign performance, conversion rates, and overall customer acquisition efficiency.
• Stay updated on platform changes, digital trends, competitor activities, and emerging tools — including AI — to improve campaign execution and performance.

Skills

Performance marketing

Digital marketing

Growth marketing

Campaign optimization

Analytics

Meta Ads

Google Ads

TikTok Ads

Budget management

A/B testing

Tools

Meta Ads Manager

Google Ads

TikTok Ads

GA4 / Analytics tools

Job description

Seven Retail Group is seeking a Performance Marketing Staff to own and optimize paid campaigns across Meta, Google, TikTok and other platforms. You will manage budgets, target audiences, and run experiments to drive high-quality leads and customer acquisition.

The role requires 2–5 years in performance/digital marketing with hands-on campaign scaling on Meta Ads and exposure to Google/TikTok. Collaboration with Creative and Growth teams will be key to improving strategies and outcomes.