Growth and Marketing Manager

Wahu; Jakarta Selatan; On-site; IDR 500,000,000 - 900,000,000; Full time

Job summary

WAHU is seeking a Growth & Marketing Manager to drive growth across acquisition, marketing, retention, product, and market expansion in Indonesia. You will work closely with HQ, city operations, product and tech teams, and external partners to turn insights into measurable initiatives.

This hands-on, entrepreneurial role requires identifying opportunities, building strategy, executing projects, tracking results, and continuously improving what works.

Qualifications

• 5+ years in growth, marketing, or a similar entrepreneurial role.
• Experience in startup/scale-up environments is strongly preferred.
• Strong digital marketing, customer acquisition and data-driven growth.
• Experience partnering with product and tech teams.

Responsibilities

• Drive growth, acquisition and retention for WAHU across channels.
• Own marketing campaigns and performance metrics, optimise ROI.
• Collaborate with product/tech to improve app features and user experience.
• Lead the Social Media Manager and manage agencies and budgets.

Skills

Growth strategy

Digital marketing

Data analysis

Project management

Stakeholder mgmt

Indonesian market

Tools

AppsFlyer

CRM tools

Job description

The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.

You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.

This is a hands‑on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.

Key Responsibilities

1. Growth, Acquisition & Retention

• Develop and execute strategies to grow WAHU’s collector base.
• Own customer acquisition and performance marketing.
• Optimise the customer journey from acquisition to conversion and retention.
• Develop referral programmes, promotions, and growth campaigns.
• Drive collector engagement, retention, and reactivation.
• Track key growth metrics such as acquisition, conversion, and retention.
• Use AppsFlyer and campaign data to identify opportunities and improve performance.

2. Brand Marketing & Communication

• Develop and execute WAHU’s overall marketing and communication strategy.
• Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.
• Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.
• Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.
• Ensure consistent brand positioning, tone of voice, and communication across channels and languages.
• Develop CRM campaigns through push notifications, in‑app messaging, and WhatsApp.
• Manage external marketing partners and agencies.

4. Team, Agencies & Budget

• Lead the Social Media Manager and manage external online marketing and design agencies.
• Set clear briefs, targets, budgets, and performance expectations for agencies.
• Monitor quality and results and make improvements where needed.
• Build the marketing team gradually as business volume and needs grow.
• Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.

Job Description

About the Role

The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.

You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.

This is a hands‑on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.

Key Responsibilities

1. Growth, Acquisition & Retention

• Develop and execute strategies to grow WAHU’s collector base.
• Own customer acquisition and performance marketing.
• Optimise the customer journey from acquisition to conversion and retention.
• Develop referral programmes, promotions, and growth campaigns.
• Drive collector engagement, retention, and reactivation.
• Track key growth metrics such as acquisition, conversion, and retention.
• Use AppsFlyer and campaign data to identify opportunities and improve performance.

2. Brand Marketing & Communication

• Develop and execute WAHU’s overall marketing and communication strategy.
• Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.
• Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.
• Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.
• Ensure consistent brand positioning, tone of voice, and communication across channels and languages.
• Develop CRM campaigns through push notifications, in‑app messaging, and WhatsApp.

3. Product & App Development

• Act as the business-side partner for WAHU’s app development and optimisation.
• Identify product improvements based on collector feedback, data, and operational needs.
• Translate business and customer needs into clear product requirements.
• Help prioritise product improvements and new features.
• Support app releases, updates, and communication of new functionality.

4. Team, Agencies & Budget

• Lead the Social Media Manager and manage external online marketing and design agencies.
• Set clear briefs, targets, budgets, and performance expectations for agencies.
• Monitor quality and results and make improvements where needed.
• Build the marketing team gradually as business volume and needs grow.
• Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.

Minimum Qualifications

Experience

• 5+ years in growth, marketing, business development, strategy, product, or a similar entrepreneurial environment.
• Startup, scale-up, or fast-growing company experience — strongly preferred.
• Strong digital marketing, customer acquisition, and data‑driven growth experience.
• Has worked with product and tech teams on digital products or apps.
• Has managed cross‑functional projects and external partners.
• Partnerships or community initiatives — an advantage.
• Indonesian market experience; fluent Bahasa Indonesia and English.

Key skills

• Strong analytical and commercial mindset; translates data into clear actions and decisions.
• Strong project management and organisational skills.
• Excellent stakeholder management and communication; works across teams and functions.
• Holds strategic thinking and hands‑on execution at the same time.
• Strong grasp of digital marketing and growth.
• Comfortable with ambiguity; takes ownership.