GoHighLevel (GHL) CRM Automation Specialist

PT Bansko Btater Global (Klara Cosmetics, Eveboss, Native Skincare, etc); Provinsi Bali; On-site; IDR 200,880,000 - 357,120,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Dynamic team environment

Job summary

Klara Cosmetics is seeking a hands-on GoHighLevel CRM Automation Specialist to own and optimize our CRM infrastructure. You will design and manage workflows, lead routing, and automated sequences, integrating GoHighLevel with external platforms using APIs and webhooks.

The role emphasizes troubleshooting, data hygiene, and scalable automation across marketing channels. You will implement and manage an AI voice bot for lead follow-up, monitor performance, and continuously optimize the system for

Qualifications

• 2–4+ years in CRM, marketing automation, or a similar technical role.
• Hands-on GoHighLevel experience with workflows, funnels, and automation sequences.
• Strong understanding of CRM automation, lead management, and data accuracy.
• Experience with API integrations and webhooks; familiarity with Zapier/Make/n8n.
• Experience with AI tools, chatbots, or AI voice bots is highly preferred.

Responsibilities

• Own and optimize GoHighLevel CRM infrastructure and lead management.
• Build pipelines, funnels, forms, workflows, and automation sequences.
• Configure lead routing, tagging, segmentation, and pipeline stages.
• Integrate GoHighLevel with third-party platforms via APIs and webhooks.
• Monitor automations, troubleshoot failures, and ensure data integrity.
• Implement AI voice bot for automated lead follow-up and qualification.
• Create reports and provide optimization recommendations.

Tools

GoHighLevel (GHL)

CRM Workflow Automation

Lead Routing

API Integrations

Webhooks

Zapier/Make/n8n

AI Automation

JSON / API Docs

Job description

GoHighLevel (GHL) CRM Automation Specialist

About the Role

Klara Cosmetics is looking for a GoHighLevel (GHL) CRM Automation Specialist to take ownership of our CRM infrastructure and automated lead management system.

This is a hands-on technical role for someone who enjoys building workflows, integrating systems, troubleshooting automation, and improving the entire lead-to-booking process.

You will be responsible for ensuring that leads from our marketing channels are captured, organized, qualified, followed up, and converted through a reliable and highly automated CRM system.

Key Responsibilities

GoHighLevel CRM Management

Manage, maintain, and optimize our GoHighLevel CRM.

Build and manage pipelines, funnels, forms, workflows, triggers, and automation sequences.

Configure lead routing, tagging, segmentation, and pipeline stages.

Ensure leads from social media ads and other sources are captured and assigned correctly.

Maintain clean, accurate, and well-structured CRM data.

Continuously improve CRM architecture and system efficiency.

Workflow & Marketing Automation

Create automated workflows based on lead source, behavior, pipeline stage, and lead status.

Set up automated notifications, follow-ups, reminders, and lead nurturing sequences.

Identify manual processes that can be automated and implement scalable solutions.

Monitor workflows and ensure automations are running correctly.

API, Webhooks & Integrations

Integrate GoHighLevel with third-party platforms using APIs and webhooks.

Work with automation platforms such as Zapier, Make, n8n, or similar tools.

Troubleshoot failed integrations, broken workflows, API errors, and data synchronization issues.

Test and maintain integrations to ensure reliable data flow between systems.

Work with technical documentation and API specifications when required.

Implement and manage an AI Voice Bot for automated lead follow-up and qualification.

Connect the AI Voice Bot with GoHighLevel and other relevant systems.

Configure call flows, scripts, qualification logic, triggers, and appointment-booking processes.

Monitor AI bot performance and identify issues such as failed calls, incorrect responses, or workflow errors.

Continuously optimize AI automation based on performance and lead behavior.

Reporting & Optimization

Monitor CRM and automation performance.

Track key metrics including:

Lead response rate

Call connection rate

Appointment booking rate

Lead-to-booking conversion

Drop-off rate

Prepare regular reports and provide actionable recommendations.

Identify bottlenecks and continuously improve the system.

Requirements

2-4+ years of experience in CRM, marketing automation, CRM automation, automation engineering, or a similar technical role.

Strong hands-on experience with GoHighLevel (GHL).

Experience building CRM workflows, funnels, triggers, pipelines, and automated sequences.

Strong understanding of CRM automation and lead management.

Experience with API integrations and webhooks.

Experience using Zapier, Make, n8n, or similar automation platforms.

Experience with AI tools, chatbots, or AI Voice Bots is highly preferred.

Strong troubleshooting and problem-solving skills.

Comfortable working with technical documentation and third-party integrations.

Basic understanding of JSON, APIs, and data structures is a strong advantage.

Analytical, detail-oriented, and highly organized.

Able to work independently and take ownership of technical systems.

Technical Skills

Required:

GoHighLevel (GHL)

CRM Workflow Automation

Lead Routing & Qualification

CRM Data Management

Workflow Troubleshooting

Highly Preferred:

API Integration

Webhooks

Make

n8n

AI Automation

Calendar & Appointment Automation

JSON / API Documentation

What We Offer

Competitive salary based on experience and technical capability

Opportunity to work with GoHighLevel, AI automation, APIs, and workflow integrations

Direct ownership of CRM and automation infrastructure

Opportunity to build and improve real-world sales automation systems

Dynamic and collaborative working environment

Growth opportunities within a fast-growing beauty & cosmetics business