General Manager (F&B)

amIT Global Solutions Sdn Bhd; Indonesia; On-site; IDR 500,000,000 - 700,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd's client, a growing F&B brand, seeks a General Manager to lead its new market launch and expansion strategy in Indonesia. You will oversee end-to-end market entry, from market assessment to operating setup, and collaborate with cross-functional teams.

Responsibilities include driving outlet openings, managing P&L, building local commercial and marketing plans, and ensuring sustainable growth across multi-city operations.

Qualifications

• Proven track record in F&B operations and business development.
• 10–15+ years of multi-unit F&B experience.
• Strong leadership and people management across cross-functional teams.
• Finance acumen: P&L ownership, budgeting, forecasting, cost control.
• Experience with market entry, site development, and new outlet openings.

Responsibilities

• Lead end-to-end market entry and launch strategy.
• Oversee full P&L and business performance.
• Drive new outlet openings and operational setup.
• Build and execute local commercial and marketing strategies.
• Lead cross-functional and local teams.

Skills

F&B operations

Business development

Leadership

Cross-functional collaboration

Market expansion

Job description

Our client, a growing F&B brand, is seeking a General Manager to lead its new market launch and expansion strategy. This role will be responsible for overseeing the end-to-end market entry, from developing market and business strategies to establishing operations, driving outlet expansion, and ensuring commercial and financial performance. The position will work closely with Commercial, Marketing, Operations, Finance, HR, Supply Chain, and Business Development teams to ensure successful market entry, build a strong local presence, and establish a scalable foundation for sustainable business growth.

Job De ions:

• Lead end-to-end market entry and launch strategy, including market assessment, location strategy, business feasibility, go-to-market planning, and commercial readiness for entering new markets.
• Oversee the full P&L and business performance of the new market, setting revenue, profitability, cost, and operational targets while ensuring the business achieves sustainable growth post-launch.
• Drive new outlet openings and operational setup, covering site selection, pre-opening activities, supply chain readiness, manpower planning, SOP implementation, and ensuring each outlet is fully prepared for launch.
• Build and execute local commercial and marketing strategies, including brand positioning, customer acquisition, partnerships, promotional campaigns, and localized initiatives to establish the brand in the new market.
• Lead cross-functional and local teams, working closely with Operations, Marketing, Finance, HR, Supply Chain, and Business Development to ensure smooth market entry, operational excellence, and scalable expansion.

Requirements:

• Proven track record in F&B operations and business development, ideally with 10–15+ years of experience across multi-unit and large-scale F&B businesses.
• Strong leadership and people management capabilities, with extensive experience overseeing large-scale outlet networks, multi-city operations, and high-performing cross-functional teams.
• Strong commercial and financial acumen, with proven ownership of P&L, budgeting, forecasting, cost control, and financial performance across a sizable F&B operation.
• Proven track record in F&B expansion and new market launches, including market entry strategy, site development, outlet openings, operational setup, and post-launch business growth.
• Strategic, entrepreneurial, and results-driven, with the ability to translate business objectives into actionable strategies, lead complex execution, and deliver sustainable revenue and profitability growth.