General Manager – Digital Product

Binar Academy; Jakarta Pusat; Vor Ort; IDR 900.000.000 - 1.200.000.000; Vollzeit

Zusammenfassung

Binar Academy seeks an experienced General Manager – Digital Product in Jakarta to lead product strategy, development, and growth. You will own the product vision, manage roadmaps, and align cross-functional teams to deliver measurable business impact.

The ideal candidate shines in growing digital products with large user bases and thrives in fast-paced settings. Join a dynamic team to drive market positioning, GTM initiatives, and data-driven optimization that boosts activation, retention, and

Qualifikationen

• Master's degree in a relevant field is required.
• 10+ years in digital product management, strategy, or growth.
• Proven track record delivering digital products and measurable growth.
• Experience leading cross-functional teams with business, tech, marketing, and operations.
• Strong analytical, strategic planning, and project management skills.

Aufgaben

• Define product vision, strategy, and market positioning.
• Develop and manage product roadmaps from ideation to launch and iteration.
• Shape go-to-market strategy to drive user adoption and growth.
• Monitor KPIs, analyze user behavior, and optimize activation, retention, and revenue.
• Lead and develop the Digital Product team, setting priorities and ensuring execution.
• Collaborate with internal teams and external partners for product development and launches.

Kenntnisse

Digital product management

Product strategy

Growth strategy

Cross-functional leadership

Go-to-market

Market research

Analytical thinking

Project management

Ausbildung

Master's degree (S2) in Business Management/Strategy/Marketing/Digital Technology

Jobbeschreibung

We are looking for an experienced General Manager – Digital Product to lead digital product strategy, development, and growth. This role is responsible for defining product vision, managing product roadmaps, strengthening market positioning, and driving go-to-market strategies to increase user adoption and business value.

The ideal candidate has a strong track record of growing digital products, managing cross-functional teams, and translating business goals and user needs into successful product outcomes.

Source: https://www.binar.co.id/job-connect/366-general-manager---digital-product

Key Responsibilities

• Product Strategy & Market Research: Analyze industry trends, market opportunities, competitor activities, and user needs to define product vision, identify growth opportunities, and strengthen product positioning.
• Product Roadmap & Lifecycle Management: Develop and manage digital product roadmaps aligned with business priorities, from opportunity identification and requirements planning to development, launch, and continuous improvement.
• Product Growth & Go-to-Market Strategy: Develop product positioning, go-to-market strategies, and digital channel initiatives to increase market reach, user acquisition, adoption, and business growth.
• Performance Monitoring & Optimization: Define and monitor product KPIs, analyze user behavior and product performance, and identify improvements to increase activation, retention, revenue conversion, and overall product value.
• Cross-Functional Collaboration & Partnerships: Work closely with internal teams and external partners to support product development, launch execution, market penetration, and digital service integration.
• Team Leadership & Development: Lead and develop the Digital Product team across product development, project management, project research, and product design. Set priorities, guide execution, and strengthen team capabilities to achieve product and business objectives.

Requirements

• Minimum Master's degree (S2) in Business Management, Business Strategy, Marketing, Digital Technology, or a related field.
• At least 10 years of experience in digital product management, product strategy, or growth strategy, with a proven track record of delivering successful digital products and measurable growth.
• Experience managing and growing digital products with a significant user base and strong adoption or business performance.
• Strong knowledge of product management, product marketing, product development, go-to-market strategy, market research, and competitive analysis.
• Proven experience leading cross-functional teams and collaborating with business, technology, marketing, and operational stakeholders.
• Strong analytical, strategic planning, project management, and problem-solving skills.
• Experience in transportation, logistics, e-commerce, or digital payments is an advantage.
  

Key Competencies

Core Values

• Integrity
• Care and empathy
• Growth mindset
• Service excellence

Functional Competencies

• Digital Product Management & Development
• Product Marketing & Go-to-Market Strategy
• Information Technology
• Market & Competitive Analysis
• Data Analysis & Performance Measurement
• Project Management

Leadership & General Competencies

• Business Acumen
• Cross-Functional Collaboration
• Effective Communication
• Impactful Leadership
• Health & Safety Awareness

Work Arrangement

• Employment: Fulltime - Permanent Employee (PKWTT)
• Location: Mampang, South Jakarta
• Expected Joining Date: December 2026 – January 2027