Gamification Visual Designer

FUSE GROUP; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

FUSE GROUP is seeking a Gamification Visual Designer to craft engaging visual experiences for gamification initiatives across digital products. You will transform business objectives into game-inspired visuals to boost engagement, motivation, and retention.

This role focuses on visual design within a digital product environment, creating assets, UI elements, and prototypes that bring gamified features to life. Collaboration with PMs, engineers, and animators is essential.

Qualifications

• Bachelor's degree in Design, Information Engineering, HCI, Visual Communication Design, Multimedia, or related field.
• 3–5 years of experience in Game Design, Game UI Design, Visual Design, Product Design, or related creative roles.
• Strong proficiency in Figma, Adobe Photoshop, Adobe Illustrator, and Adobe After Effects.
• Practical experience utilizing AI tools to enhance creativity and accelerate design workflows.
• Strong visual storytelling skills with the ability to transform abstract ideas into engaging user experiences.
• Experience creating prototypes, motion mockups, or animations to communicate design concepts effectively.

Responsibilities

• Develop the visual direction, art style, and concepts for gamification features aligned with product goals.
• Design high-quality game assets including characters, illustrations, environments, icons, rewards, badges, and UI elements.
• Create engaging UIs and interactive visuals for gamified experiences across web and mobile.
• Produce wireframes, mockups, prototypes, and motion concepts to communicate gameplay interactions.
• Build lightweight animations and prototypes to validate concepts before production.
• Collaborate with Product Managers, Engineers, Business teams, and Animators throughout the product lifecycle.
• Translate requirements into visually appealing game experiences while maintaining brand identity and design system consistency.
• Utilize AI-powered design tools to accelerate ideation and iteration.
• Participate in design reviews and user feedback sessions to improve player experience.
• Stay updated with trends in gamification, interaction design, and AI-assisted workflows.

Skills

Figma

Adobe Photoshop

Adobe Illustrator

After Effects

AI tools

Visual storytelling

Cross-functional collaboration

Bilingual (Bahasa Indonesia & English)

Education

Bachelor's degree in Design or related field

Tools

AI design tools

Job description

About The Role

We are looking for a creative and detail-oriented

About The Role

We are looking for a creative and detail-oriented Gamification Visual Designer to craft engaging visual experiences for our gamification initiatives across digital products. In this role, you will transform business objectives and product concepts into compelling game-inspired experiences that enhance user engagement, motivation, and retention.

This is a visual design-focused role within a digital product environment. You will work on gamification experiences rather than traditional game development.

You will collaborate closely with Product Managers, Engineers, Business teams, and Animators to design visual concepts, interactive assets, and lightweight prototypes that bring gamified features to life.

Key Responsibilities

• Develop the visual direction, art style, and creative concepts for gamification features that align with product goals and user engagement strategies.
• Design high-quality game assets, including characters, illustrations, environments, icons, rewards, badges, and UI elements.
• Create engaging user interfaces and interactive visual components for gamified experiences across web and mobile platforms.
• Produce wireframes, mockups, prototypes, and motion concepts to effectively communicate gameplay interactions and user flows.
• Build lightweight animations and interactive prototypes to validate concepts before production.
• Collaborate closely with Product Managers, Engineers, Business teams, and Animators throughout the product development lifecycle.
• Translate product requirements into intuitive and visually appealing game experiences while maintaining consistency with the company's design system and brand identity.
• Utilize AI-powered design tools to accelerate ideation, concept generation, and design iteration.
• Participate in design reviews, brainstorming sessions, and user feedback discussions to continuously improve the player experience.
• Stay updated with industry trends, gamification techniques, interaction design, and emerging AI-assisted creative workflows.
  
  

Qualifications

• Bachelor's degree in Design, Information Engineering, Human–Computer Interaction, Visual Communication Design, Multimedia, or a related field.
• 3–5 years of experience in Game Design, Game UI Design, Visual Design, Product Design, or related creative roles.
• Strong proficiency in Figma, Adobe Photoshop, Adobe Illustrator, and Adobe After Effects.
• Practical experience utilizing AI tools to enhance creativity and accelerate design workflows.
• Strong visual storytelling skills with the ability to transform abstract ideas into engaging user experiences.
• Experience creating prototypes, motion mockups, or animations to communicate design concepts effectively.
• Strong understanding of visual design principles, visual hierarchy, composition, typography, color theory, and interaction design.
• Excellent collaboration and communication skills, with experience working in cross-functional product teams.
• Professional proficiency in both Bahasa Indonesia and English, written and spoken.
  
  

Preferred Qualifications

• Experience designing gamification features such as rewards, achievements, missions, leaderboards, loyalty programs, or incentive-based user journeys.
• Experience working in regulated industries such as insurance, financial services, banking, or payments.
• Experience in IT consulting, creative agencies, or digital product companies.
• Passion for gaming, digital products, and creating engaging user experiences.