Franchise Growth & Acquisition Lead

PT Junyi Jaya Indonesia

Jakarta Utara

On-site

IDR 200,880,000 - 312,480,000

Full time

14 days+

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Job summary

PT Junyi Jaya Indonesia is seeking a results-driven digital marketing leader to develop and execute online franchise acquisition strategies through social media and digital channels. You will plan, manage, and optimize content, drive brand awareness, and generate qualified leads and conversions.

The role requires 3+ years in social media, strong leadership, data-driven optimization, and proficiency in English or Mandarin.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
Minimum 3 years of experience in social media, digital marketing, online acquisition, or content execution.
Proven experience independently managing social media accounts and producing high-performing/viral content.
Experience in team leadership and cross-functional coordination.
Strong skills in content planning, execution, campaign optimization, and data analysis.
Good understanding of social media algorithms and paid advertising.
Proficient in at least 2-3 AI tools for video/content creation and willing to learn new technologies.
Active English proficiency (speaking, listening, reading, and writing) or Mandarin proficiency.
Experience in FMCG, F&B, franchise, or retail chain industries is highly preferred.
Strong communication, leadership, problem-solving, and execution skills.
Target-oriented, adaptable, and comfortable working in a fast-paced environment.

Responsibilities

Develop and execute online franchise acquisition strategies through social media and digital channels.
Plan, manage, and optimize social media content to increase brand awareness, engagement, qualified leads, and franchise conversions.
Supervise the end-to-end content process, including planning, production, publishing, and optimization.
Manage and optimize paid advertising campaigns to achieve lead and conversion targets.
Monitor and analyze content and campaign performance, including reach, engagement, CPL, conversion rate, and ROI.
Lead and supervise the content, social media, and online acquisition team.
Coordinate with cross-functional teams to ensure effective execution of campaigns and promotional activities.
Take responsibility for achieving online franchise leads and business targets.