Facebook Ads Growth Strategist

PT Global Jet Express; Jakarta Utara; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Global Jet Express in Jakarta is seeking a results-driven Social Media Specialist to plan, execute, and optimize Facebook Ads campaigns across Awareness, Traffic, Lead Generation, and Conversions.

You will define audiences using interest, behavioral, custom, and lookalike targeting; manage budgets to meet performance goals; monitor KPIs; run A/B tests; implement Pixel tracking; and collaborate with Content and Sales to align campaigns with the sales funnel.

Qualifications

• Minimum education: Bachelor's degree in Marketing, Communication, or related field.
• At least 2 years of experience as Social Media Specialist or similar.
• Hands-on experience managing Facebook Pages.

Responsibilities

• Plan, execute, and optimize Facebook Ads campaigns across objectives.
• Define audiences using interest-, behavioral-, custom- and lookalike targeting.
• Manage budgets to achieve performance and business objectives.
• Monitor KPIs such as ROAS, CPA, CTR, CPL, and other relevant KPIs.
• Conduct A/B testing on audiences, creatives, and placements to improve performance.
• Set up, monitor, and optimize Facebook Pixel and conversion tracking events.
• Collaborate with Content and Sales to align campaigns with the funnel and goals.
• Prepare regular performance reports with actionable insights and optimization recommendations.
• Stay up to date with Meta advertising policies and platform changes.

Skills

Facebook Ads

Audience Targeting

A/B Testing

Copywriting

Analytics

Communication

Detail-oriented

Independent work

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads Manager

Facebook Pixel

Job description

PT Global Jet Express in Jakarta is seeking a results-driven Social Media Specialist to plan, execute, and optimize Facebook Ads campaigns across Awareness, Traffic, Lead Generation, and Conversions.

You will define audiences using interest, behavioral, custom, and lookalike targeting; manage budgets to meet performance goals; monitor KPIs; run A/B tests; implement Pixel tracking; and collaborate with Content and Sales to align campaigns with the sales funnel.